Casual Dining 2017 Kicks Off in London Feb. 22-23

Casual DIning 2017

Big Ben isn't the biggest thing in London this week. Casual Dining 2017, named "Best Trade Show" multiple years at the AEO Excellence Awards, is bringing together more than 200 food, drink, equipment, furniture, interior design, tabletop, technology, and service suppliers — and over 4,500 attendees — all ready to discover the latest trends and products in foodservice, and all passionate professionals in the restaurant, bar, and pub industry.

High-profile brands such as TGI Friday's, Mitchells & Butlers, Casual Dining Group, and many more will be speaking in the show's Keynote Theatre, with the full schedule and summary available here. From how to prepare for Brexit and how to market like a chain with the feel of an independent, to marketing your way out of a disaster and how to grow without changing your culture, Feb. 22-23 will be jam-packed with powerful seminars. The best part? Your ticket gives you free access to both days.

That's right — free visitor registration. The entire 2017 show guide is online. Other show highlights include the "Casual Dining Innovation Challenge Awards," where the 15 exhibitors who receive the most visitor votes will be invited to pitch their new innovations. The judging panel includes supply chain managers, executive chefs, and other professionals from brands including GBK, Young's & Geronimo Pubs, Country Inns, and others.

The "King of Craft" competition, an award voted for by selected VIP visitors, is open to all Craft Beer & Cider pavilion exhibitors. This year, participants include Fierce Beer, Thistly Cross Cider, Westside Drinks, Celtic Marches Beverages, and more.