Looks like Jersey Mike's Subs is serving up knuckle sandwiches because this brand packs a punch. Last month, during its seventh annual "Month of Giving" charity campaign, this grilled sub sandwich chain raised a record-breaking amount of over $5.5 million to fund neighborhood needs nationwide. All March, customers were invited to make donations at their local Jersey Mike's, each retail store supporting several of 150 partnering organizations.
From hospitals to food banks, health advocacy groups to first responder aid, the efforts made during "Month of Giving" culminated in one big day — "Day of Giving," this year on Wednesday, March 29 — when Jersey Mike's committed to donating 100 percent of sales, not just profits, made that day to local charities.
The results? In just that one day alone, 1,200 Jersey Mike's locations raised $4.6 million. Astounding, considering the brand made just over $4 million in last year's "Month of Giving." Those interested can view the total amount raised by local market and find a list of participating restaurants and charities here.
“I would like to thank our extraordinary customers, franchise owners, team members, and charity partners who helped us raise the most ever during Jersey Mike’s seventh annual Month of Giving in March,” Peter Cancro, Jersey Mike’s founder and CEO, said in a release.
Cancro, who first owned a sub shop at 17 years old, thanks two local businessmen in Point Pleasant Beach where he grew up, Jack Baker of Baker’s Lobster Shanty and Bob Hoffman of Hoffman’s Ice Cream, for showing him why giving unconditionally to the community is crucial as a leader. Since then, he has made it a part of Jersey Mike's identity.
“Our mission statement has always been focused on making a difference in people’s lives, and the over $5.5 million raised this March will go a long way toward supporting the good work of our local partner charities,” he said. Read More