Panera Bread is all about delivering the best experience — literally. Already in headlines earlier this month after it announced plans of being purchased for $7.2 billion by JAB Holdings (which would make it the second largest restaurant deal ever made in the United States) and for being in a potential bidding war, its latest newsworthy growth strategy is to expand its delivery service team by 10,000 employees.
Although Panera Delivery began back in 2015, the brand is taking its strong digital platform and mobile ordering tech to deliver even more convenience for customers. Hungry Panera Bread fans can order within an eight-minute driving radius of a local store from 11 a.m. to 8 p.m., seven days a week. Most orders must be at least $5 and will have a $3 delivery fee. To accomplish this, the company is adding 10,000 jobs, both on-site and driving positions.
“In many places across the country, all that’s available for delivery is pizza or Chinese food," Panera Bread CEO Ron Shaich told USA Today. "We’re closing the gap in delivery alternatives and creating a way for people to have more options for real food delivered to their homes and workplaces.”
In February, delivery was available in 15 percent of its locations, but by the end of 2017, the brand is aiming to have delivery service at 35 to 40 percent of its stores. Shaich, according to Business Insider, said the company was "blessed" because its selection of soups, salads, and sandwiches are relatively easy to transport, making their delivery service possible. With an in-house delivery team, what success will this chain find in the future, now as it bypasses the need for third-party deliverers? Read More