Online Reservation Platforms: Which One Is Right For Your Restaurant?

Guests should be able to make a reservation at your restaurant with ease. While calling the restaurant directly is always an option, making a reservation has shifted more toward the online realm. And with solid online reservation platforms, including OpenTable making a reservation at your fingertips is that much easier. 

But with all the different platforms out there, it might be hard to decipher which one is best for your restaurant. Here are a few of the more popular online reservation platforms offered today to help get you started. 

OpenTable

According to OpenTable’s website, a lot of restaurants use this booking platform - just over 40,000 - which means it has to be doing something right. OpenTable has a lot of perks for guests, such as using points to earn a free meal at one of their favorite restaurants and purchasing a gift card for a friend to be used at the restaurant of their choosing. As for restaurants, the perks are there, too. Between customized tools to helpful marketing tips from the professionals, your restaurant has the opportunity to flourish. Plus, it’s been around since 1998, so it’s very well known to the restaurant scene, making it a trusted and valued platform.

Freebookings 

Reservations can be made instantly on your restaurant’s website or on the restaurant’s Facebook page, making it a one-stop shop for your guest without taking them away from your site. Freebookings is easy to use for both those on working at the restaurant and guests who are booking a reservation. An online reservation book makes it easy to monitor your guests while the the database allows you to import your diners information for future email promotion and marketing. 

Yelp Reservations

Yelp is a tool many restaurants use because it provides an online outlet for diners to review restaurants and recommend venues they enjoyed the most. But guests can also use Yelp to place a reservation to the restaurant they want. With Yelp Reservations, guests can go online and check out the reviews while booking a date to hit up the venue for themselves. And for those who are the waitlist, they can stay informed without waiting around. Text messages are sent periodically to let them know about the current wait time, making it a painless process to score a table. And once your guests do have a secure reservation, they will also receive an email reminder so they stay-in-the-know.

DineTime

Stemmed from QSR Automations, DineTime is an easy tool for restaurants to use for guests to book reservations. Making and keeping reservations is easy because it can be done online and over the phone, and there is also a feature called Availability Plan that will help omit overbooking. But DineTime also allows for table management and analytics to help provide better customer service and make your guests keep coming back for more. Guests download the free app and are instantly in contact with the local venues near them, by searching, booking, and checking out the waitlist.