The Main Dish: Enhancing the Guest Experience, Building an Effective Marketing Plan, and Other Highlights

In the age of information overload, refinement is key. That was the thought behind The Main Dish — a quick compilation of the most bookmark-worthy links from the Foodable WebTV Network. Aside from our usual daily content, every Sunday, The Main Dish will serve a fresh batch of handpicked pieces of the most appetizing lists & literature that you may have missed.

How to Build a Cost-Effective Marketing Plan: The Next Super Brand

On this episode of Foodable's Front of House podcast, we talk to Pincho Factory CEO, Nedal Ahmad. He explains that you don’t need a million dollar marketing campaign to get customers through your doors. Find out how he did it by listening and following along with the show notes below!

The Foundational ABCs of Restaurants

Building a strong foundation is one of the most important things about creating your restaurant empire. It may seem obvious that you must have a foundation before you can build a house but too many restaurant owners will attempt to build their restaurant without one. 

The Importance of Secret Diners

Traditional comment cards and now online reviews play a large role in this industry, but only a very small percentage of guests actually fill out the forms and/or leave a review. Plus, it doesn’t always provide a measurable result. To get a truly unbiased, outside perspective, a secret shopper or ‘diner’ in this case, is the best option.

Fine Tuning the Customer Experience: Training, Brand Perception, & Reviews

At the chain-restaurant Dick’s Last Resort, customers expect obnoxious service as part of the experience. There must be a call for rudeness somewhere because Chicago’s stronghold of rude, Ed Debevic’s, will be reopening within the next year. Both establishments are not for the faint of heart. 

The Urban Farmhouse: Bringing the Farm to the City

Coming from a number of fast food chains, Kathleen Richardson knew a thing or two about the business, but she wanted to do something a little different. So she dove back into her hometown of Richmond, Virginia and opened a fast casual of her own, The Urban Farmhouse Market & Café.

Tips of Recreating the Customer Experience

When a guest walks into your restaurant you want them to have the ultimate experience. Everything from being greeted upon entering to getting their food served on time makes for a positive experience, but when these things lack (even if only once), it can turn a guest’s view from positive to negative.