The fast casual chain Dog Haus known for its hot dogs, sausages and burgers has announced that the concept will also now be serving a brand new menu item, the “Bad Mutha Clucka,” a crispy chicken sandwich.
Starting on National Fried Chicken Day on July 6, the new sandwich will be available for purchase at all Dog Haus locations.
Like its other product offerings, the “Bad Mutha Clucka” has no hormones and antibiotics. The 100% all natural cage-free chicken breast is beer-battered and paired with lettuce, pickles, miso ranch– all of which are crafted between a grilled King’s Hawaiian roll. The miso ranch and red chili flakes create a gentle umami taste.
"For years we have pushed the limits of what gourmet hot dogs, sausages and burgers can look like by pairing high quality sourcing with inventive menu ideas to change the perception of what it means to enjoy these childhood favorites," says Hagop Giragossian, Dog Haus partner in a press release. "We are excited to push the boundaries a little further as we launch the Bad Mutha Clucka and continue to change the landscape of what guests can expect from a hot dog concept."
The fast casual has partnered with superstar chef and Bravo’s Top Chef Season 2 winner, Ilan Hall again. Hall had previously teamed up with the brand to launch another menu item, “The Naughty Dog,” which was in collaboration with Seth Rogan's “Sausage Party” movie.
The Bad Mutha Clucka went through a half of year of rigorous testing to ensure the sandwich had the right balance of sweet and savory tastes.
Although Dog Haus was opened just seven years ago, the chain has 23 stores and announced a major national franchise deal at the end of last year. Partnering with American Development Partners, the chain is prepping an aggressive expansion plan. With last year’s $500 million investment, Dog Haus and its new partners have set a lofty goal of opening 300 new franchise locations in 12 states over the next seven years.
It looks like the concept is broadening its menu in preparation for this massive expansion. Do you think this new chicken centered menu offering will take off at the red meat focused chain?