Can Subway Make a Comeback With This Fresh New Design?

The sandwich chain, Subway recently did a tech revamp and now it's rolling out a "fresh forward" design.

With a new vibrant green design and a fresh vegetable visual display behind the counter next to the state-of-the-art kitchen equipment, the brand has changed it's look and is trying to take its tagline "eat fresh" to another level.

The new store design incorporates the chain's new technology revamp with self-order kiosks, digital menu boards, and pre-order pick-up areas.

Veggie display at new Subway pilot store | Subway

Veggie display at new Subway pilot store | Subway

Exterior of the Subway pilot store | Subway

Exterior of the Subway pilot store | Subway

Interior  of the Subway pilot store | Subway

Interior  of the Subway pilot store | Subway


“We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, vice president of operations at Subway in a press release. “The reactions from our guests, our franchisees and the Sandwich Artist has been incredibly positive.”

Guests can now order on the recently launched mobile app and through Messenger and then pick up the order in a designated take-out area. This is similar to Panera Bread's rapid pick-up area. 

Besides the technology enhancements, Subway has given the dining experience a fresh-lift with comfortable seating with USB charging ports, free Wi-Fi and curated music.

A few new menu items have also been introduced like the pico de gallo, house-made pickles, and gluten-free bread.

This is part two of Subway's recent rebrand. The brand started to roll out new packaging, uniforms and signage this spring. 

Subway has 44,800 franchised stores and 12 are acting as pilot locations for the "fresh forward' design.

The chain just experience one of the worst sale slumps it has ever had, so it was time to complete a brand refresh. However, in the midst of its app rollout, the tech chief has left the company. 

Will Subway be able to bounce back?