Traditional Brand Cacique proves Authenticity is Trendy

On this episode of On Foodable Weekly: Industry Pulse, we see how long-standing brand, Cacique, is adapting in response to the millennial consumer, while still staying true to their identity.

Cacique has been at the forefront of authentic Mexican cuisine for over 40 years. Their traditional products like queso fresco and crema are staples of the brand.

“There’s certain old-world products that we make, like queso fresco, that.. you can’t touch it. Leave it alone, keep it authentic, right? But there’s a lot of other stuff that, it's a little more complicated, right? So they don’t want to have it ready to go, but they kind of want to have it, finish it at home, somewhat prepared, still authentic, not fully processed,” says Chris Iglesias, director of marketing innovation for Cacique.

This is why the brand is looking into different formats. Currently, Cacique has expanded into shredded and grated cheeses. According to Iglesias the brand is now also looking into meal kits— a trending segment currently dominated by Blue Apron. As kits gain traction, other companies are latching onto the movement. Knowing that many of their products are staples, Cacique is looking into combining some of their products to present to the consumer as a complete meal.

Cacique just recently launched a new product line— flavored cremas.

“We’ve been in the cream business or crema business for about 40 years. This will be the first time we go into flavors. So, we’re launching a jalapeño, cilantro lime and chipotle flavored cream and it’s coming in a squeeze platform,” says Iglesias.

The squeeze bottle is an important component to addressing customer needs. Not only is the squeeze bottle convenient, but it also keeps the crema fresher, longer.

Watch the episode above to learn more about the innovations Cacique is making in response to the millennial consumer!