Building your Brand Essence, Brand Culture, and Brand Personality

Ever wonder what your customers see when they come into your business?

James Trapnell, Branding Specialist and Partner at Coterie Hospitality, joins Carrie to take a closer look at how your logo, decor, and even uniforms are sending a message to your customers.

Listen and follow along with the show notes below!

Listen on:      iTunes   |   Google Play

Show Notes

  • 2:12 - The Question
  • 3:39 - James Trapnell, Branding Specialist and Partner at Coterie Hospitality
  • 6:20 - Understanding Your Audience
  • 9:37 - The 5 Step Methodology to Unpacking Your Brand Personality
  • 14:13 - Re-Branding of McDonald’s