A Fundamental Shift In Consumer Expectations Leads to a New Restaurant Segment

As consumers continue to demand more transparency, more customization, and more healthy options, what is the future of foodservice?  Okay, so this conversation has been on the table for at least a decade.  But, today, something is fundamentally changing in our industry.  

In this episode of On Foodable Weekly, we sit with Scott Davis, President of CoreLife and Steve Schulze, Co-founder of Nekter Juice Bar to talk about how the consumer is enforcing their values with their dollar and the industry is reacting.  The customer has created a whole new segment that we call, "future brands."  These restaurants are more focused on lifestyle and offer more than just a meal.  

For example, CoreLife is focused on providing fitness classes like yoga, and lifestyle content. Neckter Juice Bar also offers a cleanse to renew and revitalize your body.  Lifestyle brands seem to operate the way that consumers want to experience food today, fitting in with their needs and preferences - convenience is key. 

So, what happens when your lunch spot becomes your gym and health spa? Watch the episode for more.
 

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