The fast food exposé “Super Size Me” changed the way eaters felt about the fast food industry when it made its debut in 2004 at the Sundance Film Festival.
The award-winning and Oscar nominated film highlighted how the affordable quick-serve menus could have a detrimental impact on a person’s diet.
The documentarian and “Super Size Me” director Morgan Spurlock years after the success of this cultural staple. “Super Size Me 2: Holy Chicken!” offers an update on the state of the food industry today and how phases like “all natural” and “free-range” are being used merely as buzzwords to get products sold.
“When we made the first film 13 years ago, it resonated with audiences in a way that none of us anticipated. It really kind of affected people personally—their families, the choices they made—so we talked about making another film that looked at the food world, and we just felt like now was a great time,” said Morgan at Deadline’s Toronto Studio. “We said, ‘Well, how do we get into this? How do we tell this story?’ and we thought it would be much more interesting to tell it from an industry side, rather than from a consumer side.”
Like in the first “Super Size Me,” Morgan features an experiment in the new film. The director partnered with Jeremy Chilnick and Matthew Galkin of New York-based production company Warrior Poet, to open a restaurant to test some of the deception tactics used by restaurants.
Although the food industry has improved in terms of health to appeal to today’s consumer who wants more nutritious options, Morgan points out that consumers are still being manipulated.
“I think that what the film does a great job of showing is how misleading a lot of this is, how we are continuing to be sold things that take advantage of us, that we are being manipulated as consumers,” said Morgan.
He shares why it’s also hard to trust the government agencies that are supposed to protect what Americans are eating.
“None of these people have your best interest in mind, none of these people are there to look out for you. The entire government agencies are now run by people who come out of the food industry, and the whole goal is just to get you to eat more, to spend more—not to make a better you,” said Morgan.
Heavy stuff, huh?
Want to learn more about the” Super Size Me” sequel? Read more here