Latest news about Taco Bell are proving the brand’s tagline, ‘Think Outside The Bun,’ still fuels corporate’s decisions. The Tex-Mex QSR chain is breaking its mold by shaking off drive-thrus and adding alcohol to their future locations, in their latest push to expand into urban areas.
According to “Business Insider,” the company that brought to you the Naked Chicken Chips and, most recently, the Naked Egg Taco, had been testing its Taco Bell Cantina concept in seven locations and was slated to open four more by the end of 2017.
Now, they are expecting to open 300 to 350 “cantina-style” stores by 2022.
According to “Food & Wine,” the brand is “zeroing in on big cities like Detroit, Pittsburgh, Boston, and New York (including a plan to open at least 50 locations around the city’s five boroughs.” Each store will be somewhat unique with designs aligning with the local city culture, while featuring digital menu boards and open kitchens.
Taco Bell is known to push the envelope with its menu offerings. Take, for instance, the forbidden bowl and burrito, featuring forbidden rice, being tested in their Irvine location. According to “Thrillist,” a spokesperson told them “No other [fast food restaurant] has tested a black rice product like this." Claiming to be the first to test a dish with a grain product only eaten by royalty in ancient China, hence the name— ‘forbidden.’
That’s why it comes at no surprise that the chain will finally offer boozy drinks like beer, wine, sangria and Twisted Freezes with tequila, rum or vodka at their new urban, cantina-style stores.
In their Las Vegas flagship location, for example, Spring Valley visitors continue to post pictures with their favorite spiked slush.
I think I speak for everyone when I say: It was time, T-Bell! It was time...