In an effort to offer more food options to its Prime members, the online retail giant Amazon partnered up with Olo, a leader in the digital-food-ordering space, to beef up Amazon Restaurants and facilitate the on-boarding process of new dining establishments onto the platform. This is following a major push by Amazon to penetrate the food and retail industry with its recent purchase of Whole Foods Market.
The deal will allow Amazon Restaurants to take care of the delivery aspect and Olo will remain handling the menu and ordering side of the transaction.
“We’re thrilled to work with Amazon to provide Olo’s base of restaurant customers with a new delivery sales channel that drives increased visibility,” said Noah Glass, Founder & CEO of Olo in a press release about the partnership. “Amazon’s obsession with providing great customer and restaurant experience supports the evolving expectations and behaviors of today’s consumer. We’re excited to connect more of Olo’s restaurant brands with Amazon Restaurants.”
This collaboration will be beneficial for both parties. Now, Olo restaurant clients can simply list their menus on the Amazon Restaurants marketplace and begin to receive orders automatically into their existing POS systems. Olo’s exclusive network of 40,000 locations representing 200 national and regional brands in union with the accessibility to Amazon Prime members will make for a promising business future.
Foodable first reported on Olo back in 2013, when the company stood out from the crowded mobile-ordering space thanks to its customization feature that not only benefited customers, but restaurant operators, as well. “Through data, the [Olo] app pulls from a user's previous orders to suggest add-ons to their current order...Another aspect that's great for restaurant operators? Because Olo lets guests pay in advance, restaurants actually lose less money and cut down on food waste because guests are more inclined to pick up their order.”