You’ve heard of alternative milk made from soy, almond, coconut and rice… but have you heard of a plant-based milk made from yellow peas?
Ripple, a startup backed by $44 million from Google and venture capitalists from Silicon Valley is selling alternative milk that not only has a clean taste, but also has just as much protein as that made from cows, reports “Bloomberg.”
It’s perfect timing since Foodable recently reported that there may be a milk shortage, or at least a milk price hike, due to globalization.
Alternative milk might just be the solution, especially if it’s eco-friendly and high in protein.
This pea milk can be found at Whole Foods Market for $4.99 and at Target for $3.49 (more expensive than soy milk and organic whole milk), but Ripple co-founders Neil Renninger and Adam Lowry, expect the price to drop in the coming years.
For the business partners, Ripple’s best selling point is the fact that it is sustainable with a carbon footprint lower than any other dairy product out there.
“The food system represents 20 percent of the world’s carbon emissions, and dairy is one-quarter of that,” said Renninger to “Bloomberg” via telephone. “The impact is massive. More than beef, more than chicken, dairy is actually the largest contributor to emissions by volume. That challenge scratched my sustainability itch.”
This could be a game changer for the dairy industry. Comparably, Ripple’s pea-milk is economical to make because the vegetable itself is inexpensive to grow and on top of that it uses less water than Almond milk.
As “Bloomberg” reports “each 48-ounce bottle of Ripple (made from 100 percent post-consumer recycled material) represents a savings of 3.5 pounds of carbon dioxide emissions and 925 gallons of water, versus dairy milk. The 2.5 million bottles Ripple has sold adds up to nearly 7 million fewer pounds of CO2 emissions—the equivalent of taking more than 600 cars off the road for a year. And getting the same amount of protein from almond milk would require 66 billion gallons of additional water,” according to the research by Ripple executives.
Yogurt is the next frontier for the company. By winter, Ripple will be offering a plant-based, Greek-style yogurt. But only time will tell if this brand is well-received by consumers.