Will Twitter Become a More Popular Platform for Restaurant Brands if the Company Makes This Change?

When it comes to social media more and more restaurants are gravitating to social platforms that are visual.

Instagram, for example, has become a popular outlet for chefs to show off their culinary masterpieces. Foodies, on the other hand, love to share photos of their dining experiences. That's why #foodporn is one of the most popular hashtags. 

But what has happened to Twitter? Back when it was founded in 2006, it quickly became Facebook’s biggest competitor in the social media space. 

Although Twitter is how the U.S. President likes to communicate to the masses, since 2009, the social platform has been struggling to keep users and to also grow an engaged audience. In July, Twitter reported that its monthly user count declined to 68 million. 

Twitter isn’t going without a fight. The latest move by tech company is that it will be testing extended tweets to over the 140 characters.

The small tests will allow select users to write tweets with up to 280 characters. Apparently, users have often complained that the 140 length was much too short. 

“This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!” tweeted Jack Dorsey, CEO and co-founder of Twitter Inc on Tuesday. 

Often users would work around the 140 character limit by posting screenshots with longer messages or making multiple threads, like President Donald Trump does all the time. 

The 280 isn’t set in stone either, Twitter’s co-founder Biz Stone said company is “testing the limits.”

“Originally, our constraint was 160 (limit of a text) minus username. But we noticed ‪@biz got 1 more than ‪@jack. For fairness, we chose 140. Now texts are unlimited. Also, we realize that 140 isn't fair—there are differences between languages. We're testing the limits. Hello 280!” tweeted Stone. 

So how does this impact the restaurant industry

Well, if Twitter does decide to extend the character limit and it does somehow revitalize the social network, operators can give guests more elaborate updates via Twitter. 

As a restaurant owner or brand marketer would you start using Twitter more if you could post longer messages? Or does this change have little impact?