Hooter's Girls Won't be Serving at the New Fast Casual Concept Hoots

The casual dining giant Hooter's, known for its bar food and Hooter's girls, is entering the fast casual segment with its new chain– Hoots.

The first store opened in a suburb of Chicago earlier this week, but guests won't be greeted by scantily clad waitresses. Instead, the servers' uniforms are much more standard.

“Just as with any traditional, fast casual, counter service employee, there will be both male and female employees,” said Liz Harmon, spokesperson for Hoots, to "The Huffington Post" via email. “There will be order-at-the-counter (or online) and dine-in or take-away service. The uniform will be shorts or pants and a newly designed Hoots T-shirt.”

The Hoots menu has been simplified and includes starters like the fried pickles, mozzarella sticks, onion rings and lotsa tots; mains like the Hooter's famous wings, Buffalo Shrimp, the Grilled CHicken Sandwich, and the Garden Salad; and sides like the curly fries, tator tots and celery.

"A smaller footprint allows us to bring America’s favorite wings to more and smaller neighborhoods," said Neil Kiefer, Hooters Management Corporation President and CEO in a press release earlier in the month. "We see it as a logical complement to the traditional Hooters format, which remains extremely popular. We selected Chicago as our launch market largely due to the success of our carry-out business in the Chicagoland area."

The first Hoots is 2,800 square feet and will have 75 seats. Since the bar program is an important element of the casual dining stores, Hoots will also have a full-service bar– blurring the lines between casual dining and fast casual segment.

Hooter's executives are optimistic about the new concept. 

"We are very supportive of this initiative," said Terry Marks, Hooters of America CEO in a press release. "It is a logical extension of the brand and will provide more people with more opportunities to enjoy our world famous wings. We have a lot to learn, but we are excited about the potential." 

So do you think Hooter's food is enough to stand on it's own, without the Hooter's girls and the atmosphere of the casual dining stores?

 Exterior of Hoots |  Hooter's

Exterior of Hoots | Hooter's

 New interior of Hoots |  Hooter's

New interior of Hoots | Hooter's