How SevenRooms Helps Operators Elevate their Guest Experiences

In today’s digital age, restaurant operators have an array of technology platforms to choose from. Besides point-of-sale solutions, there are hundreds restaurant reservation softwares, pager systems, accounting programs, email marketing platforms, and more.

It could be a time consuming task to determine which one works for your business.

Prior to selecting a solution, an operator and a staff member should test the platform first. Most technology providers offer demos on their products, so you can see how your restaurant could benefit from its capabilities.

SevenRooms

SevenRooms

At Foodable, we are always on the lookout for innovative platforms on the rise.

SevenRooms, a reservation, seating and guest management software for hotels and restaurants was founded in 2011 and has quickly grown in popularity.

Clients include The Standard, SPiN, TAO, Virgin Hotels, LDV Hospitality, NoHo Hospitality Group, and Mercer Street Hospitality.

In September, the company announced that the Jumeirah Group, the Dubai-based luxury hotel company would be implementing the SevenRooms software to 70+ of its restaurants.

So why are more restaurants and major hotel chains making the investment to implement this software? To elevate their customer service.

“At Jumeirah Group, knowing our customers and providing them with memorable experiences is at the core of our business. Every decision we make supports delivering to that objective so we are thrilled to not only find a technology platform that gives us the ability to provide our customers personalized service, but to be working with a company, SevenRooms, that shares in this philosophy,” said Alejandro Helbling, VP of Group Services at Jumeirah Group in a press release.

SevenRooms platform is much more than a digital reservation book.

SevenRooms’ software features includes–

  • a customizable CRM reservation book
  • an interactive table floor plan that holds customer data like guest profiles, where guests preferences and allergies are tracked.
  • In-service alerts, like if a guest orders a expensive bottle of wine or if it is a special occasion.
  • A communication thread for team members to exchange messages, share attachments, and more.
  • Advanced email marketing to target current customers and new ones.
  • Waitlist management, including a system automated, customizable text messages
  • POS integration.  
  • Ava, the digital reservation assistant (similar to Amazon’s Alexa and Apple’s Siri.)
  • Reporting.
SevenRooms Ava, a digital reservation assistant

SevenRooms Ava, a digital reservation assistant

These features help operators to foster personal guest experiences, keeping them coming back for more.

“At SevenRooms, we are empowering operators to create and cultivate the meaningful, direct relationships with guests that make exceptional experiences possible,” said Joel Montaniel, CEO & Co-Founder of SevenRooms in a press release. “Whether they run a local, independent restaurant, or an international, multi-concept hospitality group, our reservation, seating and guest management platform gives operators the tools they need to increase revenue and deliver personalized service and marketing to their guests – without increasing their costs.”

The software is being used in 100 cities worldwide.

Evidently, technology company has caught the eye of big investors. Comcast Ventures invested in the company’s first institutional funding round, an $8M fundraise.

“By actually listening to its customers and elevating the guest experience, SevenRooms has empowered leading restaurants and hospitality operators as opposed to disintermediating them from their own guests. We’re proud to be a part of the SevenRooms story, and look forward to their continued growth and success,” said Dinesh Moorjani, Managing Director at Comcast Ventures in a press release.

Other investors include restaurateur Chef Thomas Keller, the Handwerker family, founders of Nathan’s Famous, Box Group, David Nichols, former President of K-Swiss, Inc., and the Merinoff family, owners and operators of Breakthru Beverage Group, LLC.

So far the company has raised $16.4 million and shows no signs of slowing its growth, either.