Today brand's have multiple outlets where they can tell their restaurant's story and connect with guests outside of the store. Instagram has become wildly popular, especially with millennials, as a platform to share and view the best food porn the internet has to offer.
Chef Malachi Jenkins the founder of the LA concept, Trap Kitchen knows how powerful of a marketing tool Instagram can be. He is solely using Instagram to promote his catering business.
Jenkins posts the concept's daily menu items, prices and the phone number to order on the social network. After seeing the delicious post, guests can either order for delivery or pick-up.
The Instagram account features so much more than food porn too.
The menu changes daily and some of the recent and most popular soul food options include the apple cinnamon cornbread with baked chicken, garlic mashed potatoes with roasted chicken and the seafood gumbo.
With over 240,000 followers today, the concept often sells out of food and caters for big events and even for celebrities like Martha Stewart and Snoop Dog.
The business was started by Jenkins and few friends back in 2013 and their goal was to serve the local community a fresh food option. After cooking some meals in their home kitchen, word spread about their culinary skills and the rest is history.
But they are ready for the next big thing.
Trap Kitchen is going to breach out from being a virtual restaurant and plans to open a full on brick-and-mortar store in the near future.