This Plant-Based Burger Chain Expands to NYC

Instagram @NextLevelBurger

Instagram @NextLevelBurger

As the vegan movement continues to gain momentum, we are seeing more plant-based items pop up on menus at all restaurants in every segment of the industry. 

At the same time, the better-burger movement is also still alive and well. Making Next Level Burger, a plant-based burger chain, primed for growth.   

Next Level has five locations in California, Washington and Oregon–but is expanding to the eats coast with a location in Brooklyn, New York. 

“The new Next Level Burger will be inside the Whole Foods 365 market with separate seating, similar to their other locations in Seattle and California. The new location is set to open January 31st, 2018 and we can’t wait!” announced the brand on social. 

The concept was started by Matt and Cierra de Gruyter, a husband and wife team, with a mission to serve “healthy, sustainable, delicious food.”

The menu mimics that of a fast casual burger chain. There are “burgers” made with Mushroom, Quinoa, or with the plant-based Beyond Burger; fries; dairy-free shakes; “hot dogs” made from veggies and beans; sandwiches; salads; and more– all of which made with 100% organic produce.

According to our Foodable Labs data, 78.4% of the top foodie influencers that we have indexed mentioned vegan menus, which is a 309% increase year over year. Also, concepts in the health halo sector have increased their vegan menu offerings by 211% over this year. 

Plant-based proteins isn’t only about health– it’s also an ecological and sustain issue. Meat has a much bigger water footprint than grains, vegetable or beans. 

Next Level Burger is taking sustainability to the next level. 

“We believe that it’s our responsibility to be stewards of our planet, not only for ourselves but for our children and the many generations to come. We consider the health of the planet in every decision we make. NLB is committed to sustainability and eco-friendly practices across the board, from the compostable packaging we use, to the reclaimed wood table tops you’ll find in our restaurant,” according to Next Level Burger’s website. 

Read More at "One Green Planet."