The fast casual brand known for its Mediterranean-inspired fare opened the first store featuring its brand new design yesterday.
The Raleigh, N.C. store has a more modern Mediterranean feel, a larger view of the kitchen and an on-the-go area.
Some the design elements include a variety of mixed materials incorporated in the exterior design with steel, stone and tile elements; a covered patio; a new interior color palette featuring greens, beige, and white, all paired with pops of color throughout; high-top community tables; and artwork conveying the restaurants “Live Mediterranean” messaging.
“The space has more Mediterranean cues than our current restaurants and is designed to feel as if we’ve invited them into our home. You’ll see an open kitchen where guests can see their fresh Mediterranean dishes being prepared from scratch, and lighting and seating that we believe will evoke a warm, comfortable environment for lunch and dinner,” said said Kevin Miles, President and CEO, Zoës Kitchen in a press release. “The patio is also a very important element because it’s more integrated into the dining experience and really celebrated as a fun and exciting area to enjoy your meal. From an operational perspective, there’s a new to-go area that will allow guests to more conveniently find and pick up their online or call-in orders and for us to stage large catering orders. We’ve also created efficiencies in the kitchen that we believe will improve speed of service.”
The brand plans to roll out the design to other stores in the future, along with new menu and beverage options.
The new prototype store is the first to test the better-for-you beverage program, which includes all natural drinks like the Blackberry Mint Refresher. Fig and Vanilla Cooler, Tangerine and Turmeric Fresca, and a new Hibiscus Karkade Tea. A kombucha, cold brew coffee, and the Moroccan sangria is also available at the new Raleigh location.
Based in Texas, Zoës Kitchen was ahead of both the fast casual and Mediterranean trend when it opened in 1995. Now the lifestyle brand has 245 stores in 20 states serving simple and fresh Mediterranean meals.
Do you think Zoës was in the need of a design refresh? Or was it a move to adapt to maintain the brand’s status in the industry?