It seems like we live in a time-strapped society. And now, with advances in technology and the expectation to have that technology work for you to make life easier, there is high consumer demand for the ability to have what we want, when we want and how we want it. Restaurant operators, whether for brick and mortar or virtual eateries, are in the service business and with that comes the responsibility to adapt to demand. Resistance could potentially lead to becoming forgotten by those who pay your bills— customers.
Needless to say, operators now have to deal with orders coming from all sorts of places. For one, orders that come from guests on location (of course), via phone for pickup or delivery, via food delivery apps like UberEATS and/or an equivalent, and even via online through food ordering services, like GrubHub and the like. Plus, with the rise of restaurant openings and an increasing market competition, most restaurant operators have to learn to cater to all to not lose out on their market share and stay afloat or, better yet, profit.
What is a restaurant operator to do to keep track of everything?
Enter Ordermark, an Online Ordering Management for Restaurants company based out of LA. “This service helps restaurants optimize their online ordering potential and increase sales by streaming all of their online orders to one device in the kitchen. The solution can be set up quickly, without any complicated integrations, and there is no set-up cost,” reports Forbes.
A fourth-generation deli owner, Alex Canter from Canter’s Deli, is the founder of Ordermark. His idea for the service emerged out of pure necessity— Canter’s need to streamline and manage his deli’s online orders from a dozen different services, which accounted for 30 percent of his business.
Ordermark’s core product is a machine that prints meal orders that come from however many online ordering service partners a restaurant has.
“We act as a single point of contact for all online ordering needs,” Canter told Forbes. “If a restaurant has a new menu, price change, or hour closure, they can let us know, and we ensure consistency across the various platforms. This saves restaurants countless frustrated hours.”
With services like Ordermark facilitating online ordering for restaurant owners, that would leave more time to deal with all other aspects of managing a restaurant.
To learn more about Ordermark and Alex Canter, read “Forbes.”