Voodoo Doughnut's New CEO To Develop Brand Culture For Emerging Brand

Whichever way you spell it, you can’t deny specialty doughnuts (or donuts), have increased in popularity in recent years. So much so, that in August of last year Foodable went as far as determining which are the top three shops in the United States.

Well, this week, a former pizza brand executive, Chris Schultz was appointed as the new chief executive officer for a cult-favorite, doughnut brand— Voodoo Doughnut.

Last year, Paul Barron, Foodable’s CEO and Editor-In-Chief, sat down with Schultz, the former Senior Vice President to MOD Pizza to discuss what are the secrets for an emerging brand to be successful.

Looks like Voodoo Doughnut founders, Kenneth “Cat Daddy” Pogson and Tres Shannon, found the right guy for their brand goals.

The Portland-based, gourmet doughnut company wants to focus on culture and expansion and that’s exactly some of Schultz’ expertizes. With MOD, the former SVP was one who helped the brand grow from “one location to over 300 locations worldwide,” according to “Associated Press.”

Previous to his time at MOD, Schultz worked as an operational adviser to the world-famous, Seattle-based coffee company, Starbucks. His tenure there lasted 13 years before joining the pizza brand.

Voodoo Doughnut currently has six stores in four states (three in Oregon, one in Colorado and Texas, one in California) and there’s one coming soon to Florida’s Universal CityWalk Orlando this spring.

To learn more about Voodoo Doughnut and its new CEO, read the “Associate Press.”