One of UberEats' biggest competitors, Bite Squad announces a Tesla test.
If the test goes well, the company will switch its fleet from Prius cars to Tesla cars.
The food delivery company Bite Squad announced earlier this month that it would be test driving the Tesla Model 3 as a potential delivery vehicle to introduce to its fleet.
This is just the latest move to promote eco-friendly practices by the tech company, which currently has a fleet of hybrid-electric cars all painted in the brand’s signature green color.
“On an average day, we have delivery drivers navigating thousands of food deliveries through the streets of 30 metropolitan markets across the country,” said Kian Salehi, Bite Squad co-founder and CEO in a press release. “Our existing hybrid cars significantly cut emissions, but an all-electric fleet would be completely emissions-free. This is where we want to be.”
The current fleet consists of hybrid-electric Toyota Prius cars, but the company is planning to stay ahead of the curve to make even less of a negative environmental impact.
“We’re always looking for ways to implement advancing technologies in our company,” said Salehi. “When we launched in 2012, the goal was to reduce the environmental impact of our fleet by using as many hybrid vehicles as we could. The goal is the same today, but the technology has changed. We now have an opportunity to further reduce our impact with an affordable battery-powered car.”
The Tesla Model 3 is an all-electric car that can drive roughly 220 miles before needing to be charged. Tesla is planning to eventually roll-out a full self-driving capability with a future software update. Obviously, this feature is especially intriguing to delivery companies.
If the test goes well, the company will transition its entire fleet to the all-electric Tesla vehicles.
The delivery company has been on the rise and is now delivering in Arizona, Arkansas, California, Florida, Hawaii, Maryland, Minnesota, Nevada, North Carolina, Ohio, Tennessee, Texas, Virginia, and Washington.
Bite Squad also just announced this week that it will launching a loyalty program on March 1 where customers will earn virtual badges, discounts, sweepstakes and more.
Back in December, Bite Squad rolled out an unlimited delivery program for its customers. For $9.99 a month, select customers in more than 30 metropolitan areas could opt in to a program to get unlimited delivery a month. Enrolled customers can order multiple times a day or month from restaurants within a 4-mile radius.
“We’re working to make the ordering process as easy and worry-free as possible. With Unlimited, customers no longer have to deal with delivery fees - they can simply order as many times as they want and enjoy the convenience of the service,” said Salehi.
Is investing in Tesla cars a smart move for this delivery company? Or is having a fleet an additional unnecessary expense when drivers can use their own cars?
Are you a restaurant operator looking to jump on the delivery bandwagon?
Watch this episode of On Foodable Weekly: Industry Pulse, where a number of industry experts share what restaurants need to consider before jumping into the delivery game.