Kroger’s Makes Tech Moves to Compete with Amazon

Kroger

After Amazon’s Whole Foods acquisition, the pressure on food companies to offer consumers more on-demand food options has drastically increased.

Grocery stores are scrambling to introduce new programs to compete. 

Kroger, one of the largest grocery chains competing with Amazon, shares have slipped by 13 percent over the past year. Two days after Amazon’s big announcement, the shares fell 26 percent. 

According to “The Post,” Kroger is considering a partnership with the China-based e-commerce supermarket, Jack Ma’s Alibaba. 

The grocery giant is looking to expand its online orders.

“Alibaba has teamed up with Kroger … to speed up the integration of online and off-line sales,” according to report in a Chinese government press release published last week. 

Alibaba has the technology for cashier-less stores and apparently, Kroger and Alibaba’s executives had a meeting last month.

“I think this would involve two things, technology and capital, which Alibaba has in spades,” said Scott Galloway, NYU marketing professor and author of “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,” to “NY Post.” “Kroger has scant technology and relative to Amazon has scant capital.”

At the end of January, Kroger announced that the company would be rolling out shopping technology at 400 stores.

Customers will be able to use a wireless handheld scanner or the Scan, Bag, Go app for a quicker customer check-out experience. 

"With every new product, service and technology integration, Kroger is redefining the customer experience and reimagining the store of the future," said Chris Hjelm, Kroger's executive vice president and chief information officer. "After testing Scan, Bag, Go in several locations, we are bringing this transformative technology to new stores across the country through Restock Kroger."

Read more about how Kroger is allegedly expanding its tech partnership with Alibaba at “NY Post”