Alternative protein is growing tremendously in popularity.
Many supplier companies are taking note of this and are investing in this segment in order to not be left out of the growing market. While some, like Tyson Foods are investing in startups, like Memphis Meats, that are growing meat in a more sustainable way, others like Sysco have partnered with companies like Beyond Meat which makes plant-based burger patties.
Cargill, a company known for supplying meat around the world, is the latest to announce a move towards alternative protein. It “signed a joint venture agreement to accelerate a new wave of great tasting, sustainable and label-friendly plant-based foods” with pea company PURIS.
This is not the first time we’ve heard of pea being used as an alternative protein. Remember, Ripple the dairy-free milk made from yellow peas?
Well, it looks like the world will be seeing a lot more pea-based products since this partnership provides PURIS a gateway to the global market—Cargill is one of the largest privately owned companies conducting business in 70 countries.
The thing about this pea protein is that it meets the criteria for the type of label-friendly protein consumers are looking for today, like non-GMO, Certified Organic, allergen-friendly, nutritional, and sustainably grown.
“PURIS is a game changer in terms of taste and vertical integration in pea protein,” said David Henstrom, vice president, Cargill Starches, Sweeteners, and Texturizers, in a company statement. “Cargill is excited to expand into the emerging pea protein space while continuing to support our conventional agricultural crops. It’s clear that PURIS is in alignment with Cargill’s vision to meet the growing demand for protein globally and to help customers deliver label-friendly products without sacrificing taste.”
With the new investment, PURIS will add a second plant to grow its U.S. pea production.
“With Cargill’s support, our plant-based ingredients become available to customers and consumers on a global scale,” said Tyler Lorenzen in a statement. “Our founder set out to feed the world in 1986. Now it’s coming true.”
To learn more about each company and the partnership visit Cargill.