Will a Themed-Restaurant Drive-In Propel Tesla Forward?

It looks like Elon Musk is actually following through with his “old school drive-in, roller skates & rock restaurant” idea that he had shared on Twitter earlier this year. (Still, no hints about what a rock restaurant is—perhaps he meant a rock ‘n’ roll-themed restaurant?)

Anyhow, according to “The Drive,” this new restaurant drive-in for Tesla drivers will be located on an old Volvo dealership in Santa Monica, Ca. since “a new application popped up on the City of Santa Monica’s ePermits site, specifically for a ‘Tesla restaurant and supercharger station.’”


According to the permit form, which is still in the pre-submittal stage, the company has already made five payments towards the project.

Looks like it is really happening!

This project will be the first of its kind for the electric car company. The closest service it offers today is a lounge and vending area in Kettleman City, Ca. that was created on a former Burger King restaurant.

Could the themed-restaurant aspect of this project make the charging experience more enjoyable to current Tesla drivers? Will it convince prospect Tesla drivers to make the switch to electric cars to become a member of this exclusive club?

Time will only tell what comes out of this experiment.

To learn more, read “The Drive.”