Grubhub released a statement Monday announcing their expansion to 34 new markets across the US from Honolulu to Charleston.
This comes after last week's announcement that their partnership with Yelp would expand to provide delivery from twice as many restaurants on the Yelp website bringing the total number of restaurants to more than 80,000.
This partnership with Yelp is actually the last step in what has been a major move for GrubHub. The food delivery giant acquired Eat24 for $288 million late last year. This partnership is aimed at not only garnering more market visibility but also increasing convenience and cutting delivery fees and delivery time. Digital Trends says ”if multiple orders are generated through Yelp, drivers will be able to make multiple deliveries on a single trip.”
“I see a point where we could conceivably have extremely low if not free delivery for consumers,” GrubHub co-founder and Chief Executive Officer Matt Maloney told The Wall Street Journal.
Yelp is adding to the pot, as well, by trying to up their game as customers' first stop before a dining experience. With this new focus on delivery, Yelp just released a list of the top-ranked restaurants on their site that offer delivery through their app.
With even super-cheap restaurants like McDonald’s and Taco Bell adding themselves to the delivery game, delivery companies will need to figure out how to get delivery prices below the price of a dollar menu meal if they want to scrape up that market.
Read more at "Digital Trends."