The coffee chain, Dunkin’ Donuts rolled out a new store prototype in Quincy, Massachusetts last month that has a more modern design, along with a new focus on innovative technology.
The 2,200 square foot store features a drive-thru exclusively for mobile orders for DD Perks® members, which makes Dunkin’ the first brand to offer this form of convenience.
DD is also jumping on the cold brew bandwagon with a new innovative tap system that can serve up to eight cold beverages, like the chain’s nitro infused cold brew coffee.
“The launch of our next generation concept store marks one of the most important moments in Dunkin’ Donuts’ growth as an on-the-go, beverage-led brand,” said Dave Hoffmann, President of Dunkin’ Donuts U.S. and Canada in a press release. “We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin’. We are thrilled to begin the New Year with such an exciting milestone for our brand, and look forward to rolling out Dunkin’ Donuts’ store of the future to our guests in all of our communities.”
Digital kiosks and designated areas for mobile pick-ups are also coming in 2018.
Besides the digital enhancements, the chain is appealing to the on-the-go consumer with a grab & go section with bottled beverages and “better-for-you options like fresh bananas, mini oranges and grapes, as well as fruit snacks like Gogo Squeez® apple sauce, Yoplait® yogurt parfaits featuring Nature Valley™ granola, and other packaged snacks such as beef jerky, nut butter packs and more”
The look of the store isn’t the only thing being freshen' up either. The Dunkin’ employees will be sporting new uniforms designed from the Life is Good Brand.
DD will be testing out a few new look variations at 30 stores this year and will unveil the official new design after the test is complete. The Quincy location is also one of the stores testing the drop of the “Donuts” from the chain’s name.
The chain gave a virtual tour on a Facebook Live stream last month to get customers a taste of the future concept.
Do you think it’s time for a Dunkin’ refresh? Will this help the brand compete with its rival Starbucks?