Countries like Italy and France are notoriously known for their good wine.
Australia may not be the first, second or even third country you think of when it comes to wine, but the land down under’s wine industry, specifically the sparkling wine category is rapidly growing.
Australia has the potential to replace Italian prosecco as the global benchmark for high quality, according to the 2018 Tyson Stelzer’s Australian Sparking Report.
The report offers data and insights into Australia’s recent tremendous growth in the sparkling wine export industry.
Sparkling wine has become Australia’s fastest-growing export category and is expanding six times the rate of the still wine category in the country.
“Meanwhile, production of Australian prosecco has trebled in the three years since 2015, growing by 50% in 2017 alone, and estimated to be worth $60 million, with projections suggestions that sales could reach $200 million within a few years. Australia is gaining a significant footing in the rapidly expanding international prosecco market,” writes the report.
One of the other reasons why Australia’s prosecco is on the rise is because of its value and quality. The report claims that Italian Prosecco has slowly started to decline in its quality and this has help to attribute to Australia’s success in this sector.
“Italian Prosecco is the big success story of global sparkling of the past decade, accounting for a large proportion of the worldwide growth in sparkling consumption as consumers have sought value for money in the wake of the GFC. This growth has driven volumes up astronomically and an ocean of bulk, discounted Proseccos have swamped key markets like the US and UK. Herein lies the challenge for prosecco and the opportunity for Australia. Consumers are waking up to the declining quality and waning reputation of Italian prosecco,” writes the Report. “This paves the way for Australian prosecco to gain traction of the global stage. Further, traditional method Australian sparkling from chardonnay, pinot noir and meunier is superior to Italian prosecco, and while it isn’t cheap, it is more affordable than Champagne. This is why Australia has the potential to replace Italian prosecco as the global benchmark for high quality, affordable fizz.”
So wine enthusiasts and bar managers, are you stocking up on more Australia-based prosecco? Have you noticed more interest in Australia sparkling wines from customers?
Read the full report here.