With today’s technology, operators have so many tools to collect customer data and leverage it to keep guests coming back for more.
Sweetgreen, a healthy fast casual known for its salad bowls, plans on having 100 stores across the U.S. by the end of the year.
The brand has successfully cultivated a loyal following with its high quality food product.
But developing that menu is on-going process that takes thousands of hours of research and involves the collaboration of hundreds of farmers.
To stay fresh, the chain introduced new dishes to its menu on Thursday.
“As of March 29, customers can find Spicy Thai Salad with roasted sesame tofu and a chile-infused cashew dressing; a Curry Chickpea Bowl that includes warm quinoa and a garden’s worth of crunchy shredded vegetables; Fish Taco, a mix of roasted steelhead, organic arugula, quinoa, cabbage, and tortilla chips; and Lentil + Avocado, with beets, walnuts, and a sweet and tangy balsamic vinaigrette. In some cases, the new dishes seem more like ingredient swaps: The Chicken Pesto Parm replaces the Pesto Portobello; before the Spicy Thai Salad, there was a Rad Thai salad with the same spicy cashew dressing but no tofu,” writes “Bloomberg.”
The brand carefully selected the new ingredients after testing multiple combinations of ingredients to find what they thought was perfect for the sweetgreen menu.
“It took us six months of testing lentils to get where we wanted to be on the avocado dish. We played with a variety of them to get where we are now,” said Nicolas Jammet, co-founder and CEO of Sweetgreen to “Bloomberg”.
But developing the menu is just a piece of the puzzle in today’s market. The company is staying ahead of the curve when it comes to technology too.
“We’ve been building for this digital revolution in food. We’re as invested in our tech team as we are in our supply chain team,” said Jammet.
Jammet’s co-founder and fellow sweetreen CEO expressed similar sentiments that brand will continue to pave the way in the fast casual sector in terms of technology.
“We were the first to use blockchain as an application for food. We were one of the first in the category to release an app [in 2013]. We designed this new menu for flavor, and the analytics from our app allows us to find out what people are craving,” said Neman.
Read more at “Bloomberg.”