Wendy’s marketers continue to prove that they aren’t afraid to take a bold approach when it comes to the brand’s competitors.
After McDonald’s announced that the fast food chain would soon be using “fresh beef” in its Quarter Pounder, Wendy’s was quick to slam its rival for swapping the frozen beef on only one of its signature menu items.
The McDonald’s hamburger, cheeseburger and the Big Mac will remain made with a frozen patty.
Wendy’s proudly states that all of their burgers are made with never frozen beef patties, which is one of the brand’s differentiators.
The quick-serve chain, Wendy’s has had a lot of different slogans since it was founded in 1969, including – “Quality Is Our Recipe” (the slogan and current that also remains on Wendy’s logo today,) “Choose Fresh, choose Wendy's,” It's way better than fast food... It's Wendy's,” “You know when it's real,” and “It's not just fast food; it's fresh food, made fast.”
In February, the chain launched a national campaign focusing on its fresh beef. In the same month, Wendy’s roasted McDonald’s in a super bowl ad for serving frozen beef patties.
Wendy’s isn’t laying off its rival fast food giant after it announced that ther Quarter Pounders will now be made with a fresh beef patty. Instead, the chain took to Twitter to send a few sassy posts.
"Hey @McDonalds, heard the news. Happy #NationalFrozenFoodDay to you for all the frozen beef that's sticking around in your cheeseburgers,” tweeted Wendy’s on March 6.
“Poor Big Mac®, stuck with frozen beef,” tweeted Wendy’s with a sad photos of a McDonald’s Big Mac.
Wendy’s continues to emphasize McDonald’s lack of transparency.
"We wanted to make sure that people aren't confused about what is communicated and what is reality," said Kurt Kane, Wendy's chief concept and marketing officer, to Business Insider on Tuesday. "You shouldn't have to use a decoder ring to figure out what quality you're going to get."
This begs the questions- did McDonald’s introduce this fresh beef patty in response to Wendy’s Superbowl ad? Will McDonald’s feel pressure to rid the menu of frozen patties?
Which brand’s team are you on?
Read more about the fast food feud at "Business Insider."