JAB Holding, the company that purchased the fast casual brand Panera Bread last April for $7.2 billion has made a major investment into the online craft coffee retailer Trade.
JAB also owns other coffee-focused brands like Peet’s Coffee & Tea and Keurig Green Mountain, along with Krispy Kreme Doughnuts and Au Bon Pain.
It’s latest investment Trade has an online marketplace featuring over 400 specialty roasts available for purchase. Each products offers a product description and instructions on how it should be brewed.
The website, which is geared towards at home coffee drinkers, also offers coffee lovers recommendations based on their preferences.
"By uniting premier coffee roasters with consumers across the United States in an engaging and convenient way, JAB is confident the Trade Coffee platform will elevate the coffee experience for the at-home brewer," said Bart Becht, partner and chairman at JAB in a statement.
This is a clever move by the company as more chains in the coffee and breakfast sector have started to crowd the market in the last few years.
Starbucks has emerged as the biggest coffee house chain with over 20,000 stores. While fast food chains like McDonald’s and Dunkin’ Donuts are elevating their coffee product by introducing cold brews and other specialty coffees– consumers have so many options when it comes to what type of coffee beverage they want to enjoy.
Starbucks used to have an online store, but decided to focused more on its in-store experience.
So JAB is getting a head start as an online coffee retailer.
For the at-home coffee brewing enthusiasts, Trade has become popular due to the hundreds of coffee beans available for purchase ranging from $7.50 per package to $54 per package for higher end products.
Similar to Amazon, Trade offers superfast shipping. Products ship within 24 hours, making it especially convenient for shoppers.
Learn more about JAB’s recent investments at “CNBC.”