The food and beverage startup Hatchery Chicago is partnering with the food, snack, and beverage giant PepsiCo.
PepsiCo's North America Nutrition division will be working with The Hatchery to help entrepreneurs grow their food startups.
The goal of the partnership is to "foster collaboration with the long-term goal of making high-quality, delicious products available to more people in more places," according to a recent press release from PepsiCo.
The Hatchery Chicago is an incubator that assists small businesses in the nutrition space by providing them with the resources they need to start and expand their business. The incubator works with entrepreneurs from the start to finish and helps them with access to production space, funding, and resources.
The non-profit is building its new location in a food desert in the west side of Chicago by the East Garfield Park.
Now, with PepsiCo's help, the incubator will also be able to offer additional resources and expertise.
"Our network of entrepreneurs will greatly benefit from NAN's deep knowledge and expertise around things like go-to-market strategies as a means to reach greater distribution," said Natalie Shmulik, the chief executive officer of The Hatchery Chicago in a press release. "The future is all about collaboration, and we couldn't be happier to have PepsiCo join our group of exceptional partners and resources. This is where real change will happen."
Entrepreneurs enrolled in The Hatchery program will have access to PepsiCo's leading Consumer Packaged Goods experts. But, this is a two-way partnership. PepsiCo employees will also be learning from The Hatchery's community about the latest innovations in nutrition.
“I’m really excited about what we’re doing to make sure trusted nutrition choices are always within reach,” said Seth Kaufman, president of PepsiCo North America Nutrition in a press release. “One of the ways we do this is by collaborating with like-minded, nutrition-forward partners who provide great insight into the future of food and who can also benefit from our expertise and resources.”
Read more about The Hatchery Chicago and PepsiCo's partnership at "Brand Channel."