20% of Consumers Want to Eat More Seafood 

Flounder

Consumers have not only become more educated but also more adventurous. 

With that in mind, you may have noticed more grocery stores and restaurants forgoing at-risk seafood to sell more lesser-known fish.

Whole Foods, for example, started selling lionfish last year. These fish alternatives are also more sustainable. 

According to a recent report from Nielsen, consumers want to know where their fish is being sourced and this is changing how grocery stores are purveying seafood.

"Nielsen noted consumers have concerns about freshness, and found customers are paying attention to where their fish comes from. Sales of all seafood that claimed sustainability were up 3%, compared with a 27% jump in sales of seafood with Marine Stewardship Council labeling and a 30% spike for those with Sustainable Fishing labeling, so grocers want to carefully select seafood purveyors," writes Fooddive.

According to the report, seafood sales have increased by 3.4 percent year over year through February, which is partially due to the higher demand but also the average retail price went up by 4.5 percent. 20 percent of consumers surveyed want to eat more seafood.

There's a lot of potential for restaurants and supermarkets to make more seafood sales too. 

"Supermarkets who hope to sell more fish would do well to educate employees about the flavors of seafood they sell, how to prepare the items and where the seafood comes from," writes Fooddive.

When it comes to grocerants, the report claims there is also potential specifically in the meal kit sector and that retailers "can boost seafood sales by providing items that are partially or fully prepared, taking lessons from the items they already sell in the fresh food or deli area. Adding more seafood to meal kits could be another way to boost sales," writes Fooddive. 

There are certain types of fish selling better than others in the last year. Poke sales are up by 38 percent and sales of scallops grew by 15 percent. Flounder sales are up by 12.3 percent.

Learn more seafood trends at "Fooddive" now.