On this episode of On Foodable Weekly: Industry Pulse, we talk to Mike Stern the Marketing Director for Pepsico as he opens up about the company’s FlavorWorks platform where Pepsico products, like Doritos, Cheetos, and Lays, are incorporated in unique food dishes.
“In 2011, when we launched the Doritos Locos Tacos, we didn’t really know how consumers were going to react seeing our brands in food, right? We were taking it out of the bag and putting it in food,” said Stern at the NRA Show 2018. “What we saw was consumer really wanted to engage with our brands in a unique and different way.”
After new found success with its following initiatives like Mac n’ Cheetos, where the product received over 6 billion impressions, Pepsico took notice and decided to further develop the FlavorWorks platform, which as Stern stated, “it’s more than just a website...”
“It’s about our culinary capabilities and the chefs that we have in Plano, Texas, New York, Chicago and, actually, around the globe,” Stern clarified. FlavorWorks “is the technology piece and how we’re bringing those recipes to our operator partners.”
To learn more about what Pepsico FlavorWorks is trying to help their operator partners achieve with their creative platform, check out the episode above!