With the recent incredible response to UK launch of the world’s first vegan steak, an increase in production has been ordered before rolling out across Europe.
The Netherlands based vegan company, Vivera, debuted their latest product in over 400 Tesco locations and sold about 40,000 units within the first week.
Vivera is set to launch in Dutch and Belgian stores June 11 of this year.
“The consumers in England are almost without exception very enthusiastic about the taste and texture of the steak,” said Jan Gombert, commercial manager for Vivera.“The hashtag #Vivera almost explodes on Instagram. This ground-breaking product has also received a particularly positive reception from professional critics. We will do our utmost to meet market demand as much as possible by increasing our production faster than planned.”
The plant-based steak is made to imitate the look, taste, and texture of animal-based steak even the “bloody” pink center. Vivera’s steak uses wheat, soy, and plant-based coloring to achieve the taste and look.
What sets Vivera apart from other vegan food companies is their steak-like consistency and the product’s ability to “bleed” when cutting into it.
As the plant-based movement continues to gain more traction, companies and restaurants alike are offering up ways to stray from the average tofu dish.
Vegan innovations such as this and vegan burgers or sausages are allowing for more creative dishes for those who adopt a plant-based lifestyle and those who are interested in knowing what other food options are out there.