People choose restaurants for more than what is on their menu. Take, for example, Panera, the first casual dining restaurant to offer WiFi to guests. It said, “Sit, stay a while.” McDonald’s learned, after becoming a staple, that its signature yellow arches symbolized dependability. And Starbucks’ coffee shop music and relaxed atmosphere made it a perfect study spot.
So what game are you in? What do you want to be known for? Listen and follow along with the show notes below!
- 19:36 - Partnering with Local Artists, Musicians and Vendors
- 23:07 - Partnering with Individual Suppliers for Transparency and Education
- 26:11 - Character of Your Brand: Healthy and Environmentally Friendly Go Hand-In-Hand
- 29:52 - What do you want to be known for?
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