Sudden Coffee Is Changing The Way People Think About Instant Coffee

Instant coffee may be convenient, but the name traditionally revealed its bitter, inferior, and acidic taste. But, you know we love game changers at Foodable Network and on this episode of On Foodable Feature, we have the pleasure of introducing the exception to the rule.

Instant coffee has always been thought of as a last resort for coffee lovers, but now Sudden Coffee, a food technology company founded in San Francisco, is revolutionizing instant coffee. Co-Founder and CEO, Josh Zloof, graduated from Stanford University in 2008 as an Engineer. He went on to gain experience in multiple fields, including supply chain, lean management, and operations and is responsible for many start-ups, including an email service, an on-demand shopping service, and a coaching company. After experiencing much success and failure, Josh was able to discover what he is most passionate about—serving a delectable cup of coffee while focusing on the convenience and experience a consumer receives.

Throughout this episode, Josh explains how Sudden Coffee’s brewing method and coffee bean selection process differentiates their coffee from most instant coffee brands. In addition to using single origin coffee beans from specialty farms, Sudden Coffee uses a freeze-drying brewing process. This method preserves the aromatic features in their coffee, whereas most instant coffee brands use heat to boil their beans, destroying the flavor.

Not only is their brewing method a differentiating factor in their business, but their pricing is as well. While they currently use a subscription model, their products are available on Amazon and will soon be expanding to stores near you! Sudden Coffee hopes their prices will mirror a shocking $1.50 in the future. Not only are they innovative, but Sudden Coffee is aiming to be the most affordable instant coffee brand out there, as well.

2019’s Cocktail Trend | Drinking Your Daily Vegetable Serving with Veggie-Based Cocktails

What’s easier than eating your vegetables? Drinking them! As a result of this year’s booming plant-based trend, Foodable predicts that vegetable-based cocktails will be on the roster for 2019.

According to Foodable Labs, plant-based menus have seen a 78.4% increase in the past year of consumer discussion, and whole vegetable dishes have increased 129 percent year over year leading all plant-based trends.

With vegetable-based juices becoming more popular, and people moving away from sweet, sugary drinks like coffees, it’s only natural that cocktails too are adapting. The bar menu at Fort Lauderdale’s Terra Mare uses a fresh pressed juice in every cocktail. “We wanted to use the natural characteristics of our fruits and vegetables to enhance our cocktails instead of sugars, syrups and other additives,” said general manager Ryan Zemel.

Kimpton's 2019 Culinary & Cocktails Trend Forecast, agrees that the plant-based movement will kick into overdrive in 2019, predicting savory, vegetable infusions, and flavors like celery root for future cocktail innovations.

Premium gin brand, Bombay Sapphire is getting a head start on this trend, partnering with mixologists updating classic cocktails to include vegetables. One example of their creations is a classic gin martini with a tomato consommé.

Watch the video above to learn more about the latest cocktail trend, and how to implement it to your bar menu and read “Forbes” for more cocktail recipes.

Millennial Food Founders Create Specialty RTD Super Coffee Brand KITU Life

Rising consumer demands and healthier diet trends are calling for more and more specialty products to fill the void in the market. One of the top trending diets, the ketogenic diet, currently ranks No. 4 on Foodable Labs’ “Top Diets by Social Mentions”.

Former college athlete and now KITU Life Founder, Jordan DeCicco, struggled to find a keto-approved healthy ready-to-drink (RTD) coffee option — so he created his own.

With millennial coffee consumption up 41% this year, according to Foodable Labs, it only makes sense that the world's first enhanced RTD coffee company is lead by millennials themselves: brothers Jordan, Jake, and Jim DeCicco.

On this episode of The Barron Report, Paul Barron discusses the specialty beverage market with Jordan and how he provided a solution to a gap in the specialty beverage market at such a young age.

Listen to this episode of The Barron Report to learn how this keto-approved beverage came to be, and for insights on how to build a brand as a young entrepreneur with little to no knowledge starting out.

SHOW NOTES

  • 16:25 - Facing a Knowledge Barrier: Managing a Brand Under the Age of 30

  • 19:30 - Strategies on Breaking into the Specialty Food Category

  • 24:39 - How to Tell What Your Company’s Worth Early On

  • 26:32 - Being on Shark Tank: Catapulting the Brand

  • 28:36 - What’s Next for KITU Life?


  • 01:18 - Dorm Room Passion Project Turns into KITU Life Super Coffee

  • 04:07 - The Booming Specialty Beverage Segment

  • 05:46 - What Makes Super Coffee Keto Diet Approved?

  • 07:14 - Challenges of Growing the Business as a Food Founder Under 30

  • 08:37 - Growing into 30 Whole Foods Locations in 6 Months

  • 11:29 - Launching & Co Packers: A Critical Point in a Brand’s Lifespan

 
 

Discussion over Cold Brew Coffee is Up, According to Foodable Labs

It can be said that in recent years, cold brew coffee has quickly made its way into mainstream.

Cold brew has a smoother chocolate coffee flavor as opposed to other versions of coffee. The reason behind this is the fact that more coffee grounds are used and the steep time can be quite long and delicate since instead of hot water, room temperature or cold water is used for this process.  

This bitterless beverage has in turn carved itself a path to reach consumers directly through grocery stores in made-to-go bottles, as well as being incorporated as a drink menu item in coffee shops and some emerging restaurant brands, alike.

Courtesy of Jameson

Courtesy of Jameson

Cold brew is actually experiencing a 2.4 percentage increase in integration on the Top 150 Emerging Brands. However, when it comes to the integration of cold brew on independent restaurant menus, the drink is actually experiencing a 23.4 decrease year over year when 5,000 concepts were analyzed by Foodable Labs.

This could be a reason why cold brew has been declining in consumer sentiment in the past twelve months. Its score has dropped a whopping 16.2 points from a high 87.4 to a low 71.2 out of 100 points total.

One wouldn’t think this was the case from looking at the new products brands like Jameson and Apothic have been launching.

Jameson Cold Brew

The brand known for its triple-distilled, Irish whiskey decided to try its luck with a bottled version of the Irish coffee cocktail using cold brew from Fairtrade Arabica beans. The cocktail features “intense coffee bean aromatics combined with vanilla nuttiness of Jameson,” according the brand’s website.

Courtesy of Apothic

Courtesy of Apothic

Apothic Brew

As Foodable has reported in the past, Apothic Brew released in April of this year a red blend wine infused with cold brew. The winemaker, Debbie Juergenson, “realized that many of the characteristics in cold brew coffee and red wine naturally complement each other.” The result? A balanced red wine with a red fruit, mocha, and oak flavor.

Despite the lower consumer sentiment score, social discussion over the topic has actually been up 3.1 percent in the past year. This could be due to the integration of the beverage into established beverage brand products.

So, what exactly is motivating brands to jump outside of their comfort zones and explore new innovative ways to spice up their offerings with flavors like those from cold brew?

What’s for sure is that there’s a growing appreciation for the beverage as Americans continue to learn more about the sourcing and creation process of coffee.

To learn about how popular cold brew coffee brands are ranked by consumer sentiment and who is the leading the demographic consuming it, watch the Industry Pulse video above!

Move Over Folgers, These Specialty Instant Coffee Start-ups are on the Rise

Instant coffee often has a negative connotation. Some coffee enthusiasts even refuse to have Keurig cups.

It appears as though this is about to change with the help of innovative coffee start-ups.

Intelligentsia Coffee & Tea, a specialty coffee brand based in Chicago, is making a difference in coffee producing communities abroad. Learn about Intelligentsia and the Vice President of Coffee Geoff Watts below.

Intelligentsia has now partnered with San Francisco-based Sudden Coffee to roll out a line of single-serve instant coffee packs.

This instant product features a brew is called Rayos Del Sol from Peru and is packaged in compostable tubes.

The cost of a four-pack is $13, which is a premium price for a home brewed coffee product, and is available online and at select coffee bars. Consumers have made it clear that they are willing to pay a premium for high-quality brews. But what about for at-home coffee products?

Well, evidently, there's a lot of potential in the high-quality instant coffee market. The Rayos Del Sol's initial order sold out online.

Sudden Coffee is on a mission to make more high-quality coffee more accessible.

“Great coffee is a simple luxury that can make someone’s day a whole lot better,” said Joshua Zloof, co-founder of Sudden Coffee. “We wanted to make it more accessible, so anyone could have a great coffee, without a machine, without needing to learn how to brew it, without the need to drive to a cafe.”

These companies are part of a bigger coffee movement known as the "Third Wave" coffee.

"It’s part of the new wave of Third Wave coffee, and behind it is a collection of entrepreneurs who have developed proprietary freeze-drying and dehydrating methods to produce premium (or specialty) instant coffee," writes "The Chicago Tribune." "The “Third Wave” of coffee summarizes the current trend toward specialty coffees produced by small-batch roasters with a focus on artisan techniques, sustainable methods, and closer relationships with growers and harvesters. Locally, this would include Intelligentsia, Metropolis, Dark Matter, Halfwit, Gaslight, Metric and others."

Wildly popular chains like Starbucks and Dunkin' are known as the "Second Wave." The "First Wave" brands like Folgers and Maxwell House introduced at-home coffee products, where coffee is mass produced and then vacuum sealed to keep its freshness.

Read more about the companies driving the specialty instant coffee sector at the "Chicago Tribune."

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