This Super Coffee by KITU Life is offering keto-dieters a way to fuel their day.
Founder, Jordan DeCicco discusses the challenges of growing a business as a food founder under the age of 30.
Rising consumer demands and healthier diet trends are calling for more and more specialty products to fill the void in the market. One of the top trending diets, the ketogenic diet, currently ranks number four on Foodable Labs’ “Top Diets by Social Mentions”.
Former college athlete and now KITU Life Founder, Jordan DeCicco, knew the struggle of finding a keto-approved healthy RTD coffee option — so he created his own.
With millennial coffee consumption up 41% this year, according to Foodable Labs, it only makes sense that the world's first enhanced RTD coffee drink is lead by millennials themselves: brothers Jordan, Jake, and Jim DeCicco.