Food Delivery Discount Service Increases Sales During Restaurant Off-Peak Hours

Food Delivery Discount Service Increases Sales During Restaurant Off-Peak Hours

hough delivery has proven to be a huge market with the likes of UberEats and Grubhub snatching up restaurant dollars, it has also proven to be extremely expensive for operators and, consequently, for consumers.

According to Forbes, Restaurants could pay anywhere between 11% and 45% commission on each order if they sign up for a delivery service. And while restaurants admit that adding these services improve order numbers and total revenue, these rates are huge. And the delivery fees on the consumer side aren’t tiny either.

Two entrepreneurial brothers based in NYC noticed this issue while scouring for promo codes and coupons to lower their delivery order prices. Wondering, ‘why isn’t there some sort of food delivery happy hour’ Mohamed and Sidi Ahmed Merzouk set out to create this type of app.

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Restaurants Pinky’s Space & Cosa Buona Improve Packaging and Hold Times to Win Delivery Dollars

Restaurants Pinky’s Space & Cosa Buona Improve Packaging and Hold Times to Win Delivery Dollars
  • These restaurants are upping the ante when it comes to food delivery.

  • Colorful to-go boxes and menus cultivated for transit are methods to stand out in the food delivery industry.

Diners these days are looking for ease and convenience. They want food right from the oven to their door. With apps like GrubHub, UberEATS and Seamless delivery options are easy to find.

According to a study, the number of deliveries has risen ten percent. As a result of consumers craving convenience eating at home offers over eating out, restaurants are changing the way it does business.

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Ford and Postmates Deliver with "Self-Driving" Delivery Vehicles in Miami

Ford and Postmates Deliver with "Self-Driving" Delivery Vehicles in Miami

Ford and Postmates have partnered up to create an on-demand delivery platform powered by a self-driving delivery service that is currently being tested in Miami.

In a self-penned article on Medium, Ford Autonomous Vehicle Business Team member, Alexandra Ford English says the on-demand delivery platform is currently being tested in Miami and Miami Beach with more than 70 businesses participating, including local favorite, Coyo Taco. For residents in the area, when you order through Postmates, you could be given the option to have your food delivered by a self-driving research vehicle.

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The Dark Secret Behind YouTube's Vegan Community

The Dark Secret Behind YouTube's Vegan Community

YouTube has long been an open platform for discussion, but in recent years, it seems the platform has become more hostile.

In one segment particularly, the platform has caused serious emotional damage: Vegan.

Vegans of the past have been seen as nature-loving, happy-go-lucky people, striving to “do no harm.” And while that type of Vegan still exists, according to the Atlantic, it seems the culture of YouTube has grown to highlight a radical and often vicious community of vegans fighting over what is “right.”

Take, for example, Stella Rae, a nineteen-year-old Youtube Influencer with thousands of subscribers to her channel promoting Veganism.

After struggling with an eating disorder in her early teens, Rae came to see veganism as “morally righteous” and began aggressively pushing a vegan agenda, often posting confrontational videos like “Dumb Things Meat Eaters Say,” in which she tells non-vegans, “Eggs are literal chicken periods. Why would you want to eat that? That is so disgusting!”

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The New Ways Food and Beverage Companies are Using AI

The New Ways Food and Beverage Companies are Using AI

With consumers constantly demanding more for less, our industry is always looking for new ways to satisfy customers while keeping costs low. Sometimes, that demand can be a tall order for us humans, so companies are turning to Artificial Intelligence (AI) to hack logistics, customer experience and other aspects of business to keep themselves in the green.

But how can companies industrialize their businesses in an era where consumers are trending towards more artisanal and hand-crafted experiences?

Well, first consider that even those “hand-crafted” experiences are often orchestrated by a number of automated processes which move the product from production to testing, to packaging, to shipping, before even coming in contact with the consumer. According to VentureBeat, the challenge historically has been that machines doing this work are fixed in a certain may, meaning if the machine runs out of product or something doesn’t meet the exact standard required for the machine to run the way it’s meant to, it just won’t run, requiring a stop and manual fix.

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HelloFresh and Grubhub Snatch Up Restaurant Customers

HelloFresh and Grubhub Snatch Up Restaurant Customers

Consumers today are looking to save time, money, and calories. And in trying to do that, it has completely changed how and where they eat. According to data from the USDA, at least 50% of U.S. food expenditures in 2014 we’re allocated towards food away from home. That number has steadily increased since they began collecting the data in 1929.

Additional USDA data shows that 62 percent of millennials surveyed in December 2017 reported purchasing prepared deli food, carry-out, delivery, or fast food within the last seven days.

Mostly fueled by trends to eat healthier meals in shorter amounts of time, consumers are more than willing to fork over some extra cash for convenience and time efficiency.

According to business insider, there is a massive unfulfilled market opportunity here.

“As of 2015, about $210 billion worth of food is ordered for delivery or takeout on an annual basis in the U.S., according to Morgan Stanley research. But two of the industry leaders, GrubHub/Seamless and Eat24, generated a combined $2.6 billion in food sales last year. This means the market is underpenetrated but massive, which will incentivize continued competition and, potentially, an influx of new entrants.”

Meanwhile, the meal kit industry has seen exactly that sort of influx. The meal kit industry was dominated by Blue Apron just one year ago. Now, though Blue Apron has managed to hold on to its lead internationally, their market share has more dropped more than 17 percent and now Hello Fresh has surpassed them as the largest meal kit company in the US. And other competitors like Home Chef and Sunbasket are now gobbling up those extra dollars.

But the overall popularity of meal kits is dipping. The Wall Street Journal recently reported that investors have all but abandoned the meal kits space. And data from Foodable Labs shows that all the top meal kit brands are showing decreases in their consumer sentiment ratings.

Still, the meal kit industry is a 1.5 billion dollar industry, and certain segments of our industry are heavily impacted by consumer crossover with meal kits and groceraunts. For example, 34.7% of fast casual customers also use meal kits or groceraunts, making them a direct competitor. QSR’s, on the other hand, are safest with only 12.3% crossover.

Check out the episode above and let us know what other data you want to see!

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Albertsons Will Launch a Digital Marketplace To Better Compete with Amazon

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Shoppers are oftentimes choosing to buy local or start-up brands as opposed to household or national names. Amazon, for example, was able to get ahead at identifying well-performing smaller brands through the Whole Foods acquisition. Some grocers are taking notice.

This is part of the reason why Albertsons decided to launch a digital marketplace for smaller brands.

“The effort comes as retailers more and more are looking to data to help guide their buying decisions,” as reported by “CNBC.”

By having a centralized point where products are easy to find, track and hard data can be collected to determine which brands are performing best it will not only benefit consumers but grocers and smaller brands alike.

“Armed with data from the marketplace, brands can make their case for shelf space in Albertsons' stores, according to “CNBC.” “On the flip side, the data Albertsons has access to through its efforts will help it better understand its customers.”

Vendors who can handle their own shipments will be the first ones able to participate in the marketplace. There’s a possibility that in the future Albertsons may jump in and aid vendors with shipment responsibilities.

This initiative comes after the grocer launched Albertsons Performance Media, “a digital media capability that provides brands the opportunity to use proprietary shopper data to drive sales across Albertsons Companies’ network of more than 2,300 stores in 35 states,” as described in a company press release.

Will Albertson be able to compete with Amazon through their efforts? Looks like they are on the right path to be a strong contender.

To learn more, read “CNBC.”

 

 

HelloFresh Finds Success in U.S. Surpassing Blue Apron in Customer Growth

HelloFresh Finds Success in U.S. Surpassing Blue Apron in Customer Growth

Since the German meal-kit service, HelloFresh, went public late last year, the company more than doubled its customer base in the United States. This is thanks to its wise investment in marketing, which has propelled the business forward surpassing its biggest competitor— Blue Apron.

“HelloFresh’s customer base also grew to 1.5 million globally, making it much bigger than Blue Apron, whose customer base shrank 15 percent to 746,000 due to lowered marketing spending,” as reported by “Recode.” It’s important to note that “HelloFresh includes customers who’ve received free boxes toward its customer total while Blue Apron only counts paying customers,” which obviously adds to its overall customer count.

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Yext is Driving Restaurant Discovery and Online Orders

Yext is Driving Restaurant Discovery and Online Orders

It’s no secret we live in a very competitive restaurant environment.

Not only do we have more cuisine options, but we have more brick-and-mortars that offer different atmospheres and experiences than ever before.

There’s also the increasing shift towards online ordering and food delivery by consumers with a fast-paced lifestyle who are looking for convenience and speed.

Needless to say, restaurant visits have been declining year over year and it’s more important than ever to capitalize on the few opportunities available to amp foot traffic to your restaurants.

So how can restaurants maximize visibility in such a saturated environment?

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GrubHub Drivers Ruled Contractors in Landmark Gig-Economy Case

GrubHub Drivers Ruled Contractors in Landmark Gig-Economy Case

In a landmark ruling Thursday, U.S. Magistrate Judge Jacqueline Scott Corley in San Francisco concluded that a gig-economy driver does not qualify for the protection of employees under California law.

The decision is the first of its kind, setting a standard for arguments regarding “gig-economy” workers.

The gig-economy has gotten much press as of late. With a number of businesses like Grubhub and Uber working off the model of pairing customers with products and services through apps, many workers have found a new form of income allowing high flexibility in exchange for low skill, low wage, episodic jobs.

However, the case against GrubHub, brought on by Raef Lawson, claimed the company violated California labor laws by not reimbursing his expenses, paying him less than minimum wage and failing to pay overtime. His argument was based on the idea that Grubhub exerts a certain level of control over. The company expects drivers to be available to accept assignments during shifts they sign up for and to remain in designated geographical areas.

Lawson worked as a food-delivery driver with the company for less than six months while pursuing a career as an actor and writer.

At a hearing in October, Judge Corley expressed concern that Lawson’s resume filed with the lawsuit may have tainted the trial because the actor lied about completing a three-year program. The specifics of the program weren’t provided. However, Corley said Lawson was “dishonest” and that the resume “is really problematic to me.”

Charlotte Garden, an associate law professor at Seattle University, said to Bloomberg that Corley’s decision is a “doubly big” win for GrubHub since California’s relatively high standard for establishing workers as independent contractors will mean similar arguments in other states will most likely side with this ruling.

You can read more about this case at "Bloomberg."

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