Thanks to social media, we have become acutely aware that consumer love to show off their food.
Super foodies, also known as Food Connected Consumer (FCC,) represent 62 percent of Americans.
This group has significant buying power and has spent $835 billion in U.S. food expenditures, according to a study by Fogelson & Co.
But getting an Instagram worthy photo isn't the only thing that today's food-obsessed consumer care about and as a marketer, it's important to keep this in mind.
“Our research underscores an emerging, passionate majority of mainstream Americans who care about the food they eat, value transparency, and are loyal to brands that speak to them,” said Susie Fogelson, Founder and CEO of Fogelson & Co. “The findings suggest ways for food, beverage, hospitality and dining brands to rethink their storytelling strategy.”
FCCs aren't dining out as often though, according to the study.
This group is preparing meals from scratch at least three times a week.Read More