How Employers Can Recruit Gen Z Workers



Move over millennials, the Gen Z population is ready to join the workforce.

This group is expected to soon have the greatest buying power and already makes up 25 percent of the population.

Besides becoming targeted buyers, these young adults born between the mid-1990s and late 2000s are looking for jobs.

The restaurant industry has always offered opportunities to young adults, many of which looking for their first jobs.

But with a low employment rate, this means there's lot of competition in the labor market and it has been difficult for restaurants, especially fast food chains, to hire and retain staff. There are more job openings than people to fill them.

It's more important than ever to make sure your business or restaurant is an attractive opportunity to potential employees.

So how can you attract these tech-savvy Gen Z individuals to apply to work at your restaurant?

Make sure your platforms are user-friendly and that you offer multiple communication channels.

"Having seamless and usable software is particularly important as 60 percent of Gen Z indicated that they won’t use an app or website if it is too slow," writes "Entrepreneur." "They also prioritize the ability to access information and people instantly, and expect cross-functional teamwork."

Besides staying up to date with the latest technology platforms, it's important to also make a good first impression during the interview process.

"Gen Z wants employers that are collaborative, honest and involved in their community, and it's important to make sure that the candidate experience convinces applicants that they do want to work at your company," writes "Entrepreneur."

Also, being clear about expectations and follow-up with candidates to give them updates on the position even if they didn't get the job. This shows you respect their time.

Read more tips about how to recruit Gen Z workers at "Entrepreneur" now.

On a recent episode of The Barron Report Live, Host Paul Barron discusses how Gen Z is migrating away from traditional media outlets in droves.

Watch this video to learn how this population is changing digital landscape.

Why East Hampton Leads The Top 50 Sandwich Innovators List

After a quick stint at law school, Hunter Pond decided his true passion laid with the restaurant business.

“I just felt this gravitational pull to the industry and it was strong enough... [that] I dropped out of law school after one semester,” said Pond. “...It was a rough three months trying to convince everybody that this was the right move for me.”

On this episode of The Barron Report, our host, Paul Barron, sits down with Hunter Pond, CEO of East Hampton Sandwich Co. to learn how this concept came to be and made its way to become the top Sandwich Innovator concept from our free Top 50 Sandwich Innovator Report.

East Hampton

“I studied the marketplace and I saw that the key differentiator in all of the fast casual sandwich players out there was the bread,” said Pond.

According to Pond, everything that went in between the breads tasted the same, from the lettuce and tomatoes to the meats.

“I kind of looked at it as a mathematical equation and thought, ‘if we could just figure out a way… to utilize our kitchen to focus on what goes in between the bread, I can outsource the bread baking to local European-style bakeries and that would produce, in theory, a higher quality product,” said Pond.

Hunter Pond wanted East Hampton to be the ingredient artisan of the sandwich category while partnering with a bread artisan to provide best sandwich possible to consumers.

Take a listen to the podcast above to learn more about East Hampton’s beginnings and future plans!

Show Notes

  • 00:51 - Top 50 Sandwich Innovator Report

  • 02:18 - How Hunter Pond Got His Start

  • 05:50 - Inspiration for East Hampton

  • 07:25 - Key Differentiator in the Fast Casual Sandwich Segment

  • 09:13 - Consumer Driver Is Ingredient Quality

  • 10:27 - Quality Beyond The Food

  • 13:03 - Future Plans for East Hampton

  • 15:47 - Sourcing

  • 24:21 - Instagram

  • 27:42 - Hiring & Real Estate Challenges

  • 30:40 - Hunter Pond’s Industry Outlook

About the Report

The free Top 50 Sandwich Innovator Report is based off a sandwich study conducted by our sister company, Foodable Labs. “We put together a study that looked a consumer sentiment around mentions of their favorite sandwiches and then we poured out the shops and concepts that came out on top through our algorithm…,” says Barron. That’s the same algorithm that ranks Foodable’s Top 25 Restaurants in each city, for example.


The Formula For Better Hires at Your Restaurant

The Formula For Better Hires at Your Restaurant

Hiring can suck. In an uber-competitive and growing industry like restaurants, you can feel like your back is against the wall. 

Desperation creeps in as you attempt to find a warm body to fill those empty spots on your schedule. Then desperation turns into panic and you do the one thing that signals the decline of your culture, you feel as though you are forced to compromise your hiring standard. 

This is commonly known as "The Panic Hire" and it is safe to say that every restaurant manager or owner has done it before. Ultimately, you are going to pay a cost for allowing this to happen. You don’t see it at first. In fact, when you hire that person you feel relieved. Finally, someone showed up for an interview and they were breathing!

You talk to yourself (pretty much just convincing yourself) that “it’ll be okay”, “they just need some (a lot) of training." Denial is your friend in times like these.

Here’s the first rule to better hiring: Stop lying to yourself. 

Reality check time. Are there restaurants in your market that have some amazing staff? Do you have at least one A player on your team? If yes, then there is some real talent in your market, so it’s probably just your formula for hiring needs to be changed.

Your hiring formula (or recipe) may have worked for you over the last few years (or decades). Look around and you’ll see that times are changing and those that fail to update their formula to hire will soon be left with the less desirable employees. Cream does rise to the top and those with the best talent gravitate towards the restaurant brands with a solid reputation.

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When ICE Comes Knocking: Preparing Your Restaurant for Immigration Enforcement

When ICE Comes Knocking: Preparing Your Restaurant for Immigration Enforcement

The Trump administration has made no bones about its crackdown on illegal immigration. Earlier this year, Immigration and Customs Enforcement (ICE) agents swept into ninety-eight 7-Eleven stores across the country and demanded proof of employees’ eligibility to work in the United States. The sweep was part of the administration’s efforts to curb illegal immigration by targeting employers, and the message was clear: “Businesses that hire illegal workers are a pull factor for illegal immigration, and we are working hard to remove this magnet,” said Thomas D. Homan, Acting Director of ICE. “If you are found to be breaking the law, you will be held accountable.”

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Building the Next Generation Brand

Building the Next Generation Brand
  • Freshii, Honey Butter Fried Chicken, and Kabbage discuss what makes a successful restaurant brand

  • session dissects emerging brands and what guiding pinciples matter like people, environment, and profitability

On this Session, FCSI Consultant and Foodable Host Bill Bender gathers some growing companies to discuss top-performing food brands and what is responsible for their growth. While we often explore new advances in technology and innovation in menu development and design, these brands bring it back to the basics.

In this episode, we talk about how treating your employees well impacts your productivity and thus profits, and how your profits come full circle to pay your employees well. We explore meeting your customers where they are and scaling without losing a winning culture. Tune into this episode for all that and more. And be sure to check out the rest of Foodable’s .io content on our On-Demand Page and on Foodable+.

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