With an oversaturated market, meal-kit companies need capital, real estate, and resources to stand out from the competition.
Meal-kits are a great product but not a great business.
When the meal kit first came into existence, customers lined up to try this new and innovative system that fulfilled the desire for a high-quality meal without the restaurant price tag.
Once the idea gained popularity, meal kit companies began popping up, claiming to have the best meal kit on the market. Slowly but surely, these companies starting shutting down as the market became oversaturated.