And the Winners of the 2014 RIZMY Awards are...

Which brands came out on top this year? They were finally announced yesterday during the 2nd Annual Restaurant Social Media Index Awards ceremony, sponsored by SinglePlatform at the FSTEC NexGen conference in New Orleans. 

To refresh your memory the RIZMYs are not hand-selected. Instead, they are measured by DigitalCoCo’s proprietary Restaurant Social Media Index (RSMI), the largest collaborative resource of restaurant industry data in the world. Only the brands with the highest social scores were selected as the winners. 

This year's 10 categories were arranged in groupings. The first being the brand segmented awards, including the QSR Digital Brand of the Year, Fast Casual Digital Brand of the Year, Casual Dining Digital Brand of the Year, and Independent Digital Brand of the Year. The second were the specialty categories, including the Overall Brand in Mobile, Most Loved Brand, Most Influential Brand, and Location-Based Brand, all of which are returning categories from last year. The final categories are based on performance factors, including the awards for Digital Innovator of the Year and Digital Executive Team of the Year. 

  All of the 2014 RIZMYs Finalists

All of the 2014 RIZMYs Finalists

So without further ado– DigitalCoCo is proud to announce this year's RIZMY Awards Winners

And the QSR Digital Brand of the Year is... Sonic DriveIn!

After arriving to the social party a little late in 2012-2013, they are certainly making up for lost time! Sonic was a finalist last year, but did not receive a title. However, this favored by millennials brand, won the Digital Brand of the Year in the QSR segment. 

And the Fast Casual Digital Brand of the Year is... Shake Shack!

This fast casual brand returns as a victor this year. Shake Shack was awarded the Most Loved Brand of the Year, last year. This brand is part of the Better Burger segment and is engaging consumers with social to compete with the crowded segment filled with burger joints. 

And the Casual Dining Digital Brand of the Year is... Hard Rock Cafe!

This rather recognizable name did not appear on the finalists last year. This casual dining restaurant has upped the ante in the social space– landing this year's top Casual Dining Digital Brand.

And the Independent Digital Brand of the Year is... AJ Bombers!

This fast casual brand is part of the independent burger boom. Returning from last year, this small operator owned burger joint is taking average of the burger boom, by using social media and is keeping up with the restaurant moguls. 

And the Overall Mobile Brand is...Rubio's!

The fast casual success, Rubio's is spreading all over the West coast. Appearing on the RIZMYs finalists list for the first time this year, the brand lands the Overall Mobile Brand award. 

And both the Overall Most Loved Brand & Digital Executive Team of the Year goes to... Buffalo Wild Wings!

BWW has risen faster than any other brand in platform effectiveness in the past year. After just being a nominee for a RIZMY last year, BWW returns this year for two major wins as the Overall Most Loved Brand and the Digital Executive Team of the Year.

And the Overall Most Influential Brand is...Taco Bell!

After winning two awards last year, The Digital Innovator of the Year and Overall Brand of the Year, this QSR mogul returns this year to win the Overall Most Influential Brand. 

And both the Overall Location-Based Brand & Digital Innovator of the Year goes to... Firehouse Subs!

This leader of innovation social campaigns returns to collect two awards this year proving their skillful digital engagement. 

Congratulations to the winning brands for creating quite a social buzz, that deserves to be recognized! 

2nd Annual RIZMYs Finalists Announced [VIDEO]

Watch the video to see the full finalists list. What brands will win? We will only find out on September 22nd, at the FSTEC NexGen conference in New Orleans, where 10 awards will be given to the best social and digital brands in the Restaurant and Hospitality industry.

Returning after a successful show last year, the RIZMYs Awards, is unlike any other! And how were the finalists selected? Only the brands with the highest social scores pulled from DigitalCoCo’s proprietary Restaurant Social Media Index (RSMI), made the cut. The 2014 RIZMYs are newly improved, with some exciting changes. Read More

Big Data: The Top 5 Most Mobile Restaurant Brands

Big Data: The Top 5 Most Mobile Restaurant Brands

The mobile frontier can be a tricky landscape for brands, especially those that lack a generous marketing budget. SmartBrief recently featured a piece we reported on, listing the Top 5 Most Mobile-Connected brands, which are – not surprisingly – all big brands in the restaurant industry. Now, we're giving our Foodable readers an exclusive straight from our 2013 Restaurant Mobile Social Consumer Trends Report (which you can pre-order here) on the 5 Most Mobile Brands based on mobile density, sentiment & growth. In other words, these five restaurant brands have the most engaged audience and consumers on social and mobile. The latter is based strictly on a brand's existing social audience, whereas the Top 5 Mobile-Connected Brands rankings are pulled from a larger pool of restaurant consumers. [Note: All hard data has been pulled from our proprietary Restaurant Social Media Index.]

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Digital Innovator of the Year Nominees Released!

Digital Innovator of the Year Nominees Released!

The RIZMYs

In two weeks, the red carpet rolls out for the most prestigious, forward-thinking social and digital media innovators. The first annual RIZMY Awards, taking place in Phoenix on September 24th at the Foodservice Digital Marketing Summit, will go down in history as being the premier awards ceremony dedicated to those rocking social and digital strategy in the foodservice industry.

Nominees have just been released for Digital Innovator of the Year, one of the eight RIZMY Awards, and it's a hot list of competitors. We give you the first look at which brands made the list after the jump.

How It's Measured 

The Digital Innovator of the Year is based on overall innovations and efforts by a brand, individual or company that has helped advance best practices in digital and social media efforts for the restaurant business. Innovations considered for this award are the engagement of specific digital and social programs, and any best practice or breakthrough introduced by the brand.

Each nominee has a minimum of two innovations or programs that qualify them for the award. Nominees are then measured by consumer sentiment and engagement on the specific area of innovation or best practice. Campaigns, executive direction, platform excellence, or real-time social and digital performance are eligible for consideration.

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