Is It Time for Your Brand to Leave Facebook?

Is It Time for Your Brand to Leave Facebook?
  • Industry Expert, Donald Burns, provides you with ways to start building a bigger social media presence off of Facebook.

  • For brands that rely on Facebook, branching out may be in your best interest.

It cannot be denied that Facebook changed the social network scene, but even giants can be brought down.

The controversy over the Cambridge Analytica drama involving Facebook has raised questions about data and your privacy. In the wake of the congressional hearings that Mark Zuckerberg testified in, many people jumped off of Facebook as a symbol to stand up for privacy. The #DeleteFacebook movement, like many others out there, is big news and it has gained some momentum.

Will Facebook disappear?

Not yet and not because of Cambridge Analytica. Social media is here to stay. That is certain.

The ability to connect with people around the world is paramount to the human race, as we are social creatures. How we connect and engage are the questions to think about. With that said, there are some revelations you need to consider...

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Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook has come under fire lately for many reasons: privacy issues, political responsibility, and the dissemination of “fake news.”

In an effort to offset some of these issues, the social media platform launched a new initiative to increase transparency around who is paying to promote political ideas, according to Bloomberg. Under the new rule, advertisers are required to verify their identities through a time-consuming process or risk their ad being tagged and blocked for pushing a political narrative without attribution.

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High-Quality Ingredients Are Fueling Our 2018 Sandwich Innovators Guide and Report

High-Quality Ingredients Are Fueling Our 2018 Sandwich Innovators Guide and Report

Coming soon to Foodable, our free 2018 Top 50 Sandwich Innovators guide and downloadable report will be featuring brands that focus on the artisan approach to high-quality sandwiches. Watch out for sandwich concepts with a focus on premium ingredients, scratch-cooking, and chef-inspired menus!

This mid-July report will dive into the consumer trends for the top 300 sandwich chains, by analyzing a Foodable Labs data set of over 32 thousand locations.

Be sure to watch for the Top 50 Sandwich Innovators Guide and Report soon here on Foodabltv.com.

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The Facebook Data Debacle

The Facebook Data Debacle
  • 1:06 - The Story of Cambridge Analytica and Facebook

  • 4:44 - The First Violation

  • 5:52 - The Value Proposition of FB: You Cant Opt Out

  • 7:07 - The Rise of Social Media Data Gathering

  • 10:19 - The Impact on Restaurants

  • 11:25 - Foodable Labs Analyzes Facebook Engagement

  • 15:18 - Can Facebook bounce back?

  • 17:20 - Chief Security Officer Alex Stamos

  • 20:17 - Facebook Social Restaurant Visits DOWN 17%

  • 21:47 - Foodable Plus: 10 Tips for Preparing for the Mass Exodus of Facebook

Facebook has been dominating news headlines this week and for good reason. CEO Mark Zuckerberg has been testifying to Congress on the topics of data security and how the social media giant has been trying to improve.

There’s a lot to consider here: How did this impact the election? Is my data safe? Is it finally time to get off the grid?

But before we take drastic measures, take a minute to join Paul Barron for a thought-provoking discussion about what happened and how this scandal may be affecting your restaurant. Didn’t think about that? No worries, we’ll cover everything from how users are engaging with your FB content to how this data debacle is impacting your restaurant sales.

Cambridge Analytica

This is where our story begins. Cambridge Analytica hired a professor to create a Facebook app that collected user data. You’ve seen those fun but useless personality quiz apps on Facebook, right? Right. Users who authorized this app gave the app access to their data like their "Likes". But not just their own data, the data of their entire friend network. This feature was removed in 2014 but the damage was already done.

The important thing to note here is that, up to this point, Cambridge Analytica hadn’t done anything wrong. This was completely legal and in line with Facebook's guidelines in 2014. But when the professor sold the data to Cambridge Analytica, that’s when they violated the Facebook user agreement, which prohibited the sale of Facebook data to third party companies. Facebook removed the professor’s app and demanded that he and all third parties immediately destroy the data but up until now it is believed that Cambridge Analytica still has some or all of the data.

The Impact on Restaurants

Now people across the globe are understandably upset. There are a number of arguments to be made. But what does all this commotion mean for the restaurant industry? Well, as Paul explains, Facebook engagement is down meaning you’ll be having a harder time connecting with your audience using the platform. Social Restaurant Visits through FB are also down.

So, is it time to jump off the Facebook bandwagon? Listen in and find out!

And after you listen to this podcast, join us on Foodable Plus for 10 Tips to Prepare You for the Mass Exodus of Facebook.

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After Failed LTO Starbucks Rolls Out A Year-Round Happy Hour Promotion

After Failed LTO Starbucks Rolls Out A Year-Round Happy Hour Promotion

The last time Foodable covered one of Starbucks’ sugary frappuccino LTOs, it was during Halloween when the Seattle-based company came out with its Zombie Frappuccino®. A little before that, Starbucks had come out with its Unicorn Frappuccino which was a social media hit.

Well, another limited-time drink came and went last week but it did not do so well according to analysts.

Most recently, the brand came out with a drink called the Crystal Ball Frappuccino, which featured a cream-based frap with peach flavoring and blue crystals. The inspiration was peaches and cream, get it?

As reported by Marketwatch, “The colorful beverage drove about an incremental 0.4% of the social media mentions for the quarter, compared with an incremental 6.5% of social media mentions for the Unicorn Frappuccino during the third quarter of 2017,” according to Stifel analysts.

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How Chatbots are Revolutionizing Marketing Technology

Offering quality customer service is a "must" in any hospitality business, but sometimes it can be difficult to provide a customized experience for every potential guest. Enter the chatbot. While many may shy away from using bots in their business, in this episode Carrie explains how bots can improve the customer service experience– while also still maintaining that human touch. 

Tech wiz Nathan Hague talks to Carrie about using chatbots effectively and offers tips on customizing them and how to personalize every message. Your customers won't even know they're talking to a bot! On this episode of Front of House, find out how to leverage chatbots to improve you restaurant's customer service. 

Listen and follow along with the show notes below!

Show Notes

  • 1:07 - Nathan Hague
  • 2:21 - Innovations in Social Media
  • 6:03 - What is a Chatbot?
  • 9:40 - Personalizing Your Bot
  • 11:44 - One Bot or Two?
  • 12:46 - If You Don't Measure, How Can You Manage?
  • 13:24 - Tag, You're It!
  • 15:01 - Using Your Customer List to It's Full Potential
  • 18:36 - You're Gonna Need a Little Help
  • 29:28 - How to Build Your Bot
 
 

Branding vs Design: Why Understanding the Difference Matters

Branding vs Design: Why Understanding the Difference Matters

What is branding?

There is a lot of miscommunication around the word “brand.” Some design agencies further the confusion by claiming to do “branding” when they are really referring to logo design.

So, to understand the difference between branding and design, we need to define “brand.”

Your brand is your reputation. It is not what you say it is, it’s what your customers say it is. It is how you’re perceived. Your brand is made up of the sum of your customer’s interactions.

“Branding” should be thought of as the actions that build your reputation in the mind of your customers.

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Vegan Named the Top Trend of 2018 According to 80 Chefs 

Vegan Named the Top Trend of 2018 According to 80 Chefs 

Vegan dishes are no longer attractive to eaters who only eat a vegetarian diet that excludes meat, eggs, dairy products and all other animal-derived ingredients.

Meat-eaters are gravitating to vegan dishes too. 

This is because chefs are getting creative with plant-based proteins and are serving up dishes that all diners, regardless of their dietary preferences, can't resist.

These dishes are also much more sustainable, making them attractive to those eco-friendly diners. 

Meat has a much bigger water footprint than grains, vegetable or beans. It takes more than 2,400 gallons of water to produce just 1 pound of meat, according to PETA.

With that being said, it's no wonder that vegan is expected to be the top trend in 2018.

According to the fourth annual “Culinary & Cocktails Trend Forecast” by Kimpton Hotels and Restaurants group, 80 chefs believe that the vegan trend will only continue to gain momentum and be the top trend impacting restaurants next year. 

So which proteins will chefs make the centerpieces of dishes instead of meat? 

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Coca-Cola Makes Push to Increase Digital Impulse Buys

Coca-Cola Makes Push to Increase Digital Impulse Buys

Grocery stores and restaurants aren’t the only ones embracing online ordering, Coca-Cola has launched an e-commerce initiative to make it easier for their customers to enjoy their beverages. 

“A big piece of the business is going online, whether that is brick and mortar or whether it’s pure players like Amazon, so not being online means your brands are not being as relevant,” said John Carroll, general manager and vice president of e-commerce for Coca-Cola North America, to “Food Dive.” "We’re following the consumer and where they’re going."

Online orders only account for 2% of grocery sales, according to Kantar Retail. But with Amazon’s acquisition of Whole Foods and more grocery chains partnering with Instacart, this number is bound to spike. 

Because of a large percentage of Coca-Cola’s sales are from impulse buys, the brand is experimenting with ways to promote these actions digitally like by offering its beverages as pairings with meal kits and as a last-minute add-ons to voice-ordering systems. 

“And when a consumer uses a storage locker, the individual can be asked if he wants to buy a drink to go along with the purchase as he gets closer to picking up the order. The beverage can be added within two minutes,” writes “Food Dive.” 

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Foodable Labs Ranks Top Mezcal Brands

Foodable Labs Ranks Top Mezcal Brands

In the past 90 days, 328K beverage influencers have mentioned the spirit: Mezcal.

Mezcal originates from Mexico and it’s made from the plant agave— just like tequila. What’s the difference between the two, you ask?

Well, technically tequila is considered a type of mezcal but all mezcals are not the same as tequilas. The main reason why is because mezcals are ANY agave-based liquor made from ANY type of agave plant grown ANYWHERE in Mexico. Tequilas in the other hand are strictly made from the Blue Agave plant.

Now that we understand the difference, let's get back to mezcals.

One of the things that is so exciting about this spirit is the fact that it can be made out of over 30 different types of agave plants. Another is the distinct artisanal process to produce mezcal.

The distillation process is over two centuries old and it involves burying and slow roasting the heart of the agave plants in wood-fired earth pits with volcanic rocks. Have you ever tasted mezcal neat? Did you notice a smoky flavor? This process is how you get that distinct taste!

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