Data is King: How to Leverage Your Consumer Insights to Drive Catering, Delivery Sales

On this episode of the Takeout, Delivery, and Catering Show, podcast host Valerie Killifer sits down with Daring Solutions founder and CEO Jeff Chasney.

Daring Solutions uses artificial intelligence to optimize restaurant kitchens and directly help staff improve sales, profits, and customer satisfaction. In this episode, Chasney shares how industry operators can leverage data to grow long-term sales in a marketplace that has been trending toward off-premise—according to Chasney, a reported 22 percent of delivery drivers tamper with orders.

“Data is of paramount importance not in and of itself, but in the analytics that you can draw,” says Chasney. Data needs to be kept in a coherent system that is properly validated and updated as needed. “There’s a lot of data that gets accumulated by any point of sales system. The key is not getting as much as you can, but is getting great quality data as it is coming into your system.”

For Chasney, analytics is key to keeping in line with—or getting ahead of—competition. “Our competitive landscape is getting more and more crowded, and we’re all fighting for the same share of stomach,” notes Chasney. “Everybody can only eat so much in a day.” How you leverage data to identify and attract your customer can mean life or death for your restaurant.

Check out the episode above to learn more about properly storing data and how Chasney’s company uses artificial intelligence to improve a restaurant’s maximum number of customers during peak hours.

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Produced by:

Darisha Beresford

Darisha Beresford

Production Manager / Sr. Producer

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SLAB BBQ on Catering and Channel Management as a Fast Casual Restaurant

On this episode of the Takeout, Delivery, and Catering Show, podcast hosts Valerie Killifer and Erle Dardick chat with Mark Avalos and Rafael Robinson, the co-owners of SLAB BBQ.

Avalos began SLAB in a barbecue trailer as a catering business in 2006. He subsequently opened a food trailer at the University of Texas in Austin, and established the company’s first brick and mortar restaurant location in 2014 with Rafael Robinson. A second SLAB BBQ location was opened in 2016.

In this unique episode, guests Avalos and Robinson ask the questions. As a small, independent fast casual restaurant, they are concerned about the cost of maintaining their company’s catering business, where to invest their time and money, and how best to implement the five pillars in the context of their restaurant.

“One of the headaches that I’ve had is trying to figure out—does full service catering fit with the concept of a fast casual restaurant?” asks Avalos. “The full service catering side isn’t doing enough to stand alone, and we can’t hire people, so we have to share the resources of our brick and mortar. The busiest days of our restaurant are on the weekend.” As he notes, many fast casual restaurants do not invest in catering.

“Ultimately, you have a consumer who wants to spend more money with your brand. And they want solutions at a particular time in their day,” says Dardick. “The more solutions that you can offer for their particular opportunity to feed them, the more revenue you’re going to capture.”

“This is the complexity that you’re managing as an operator,” adds Dardick. “You need to figure out what your channels are. Once you understand that dynamic, you can backfill.”

Check out the episode above to learn more about the pros and cons of working with third party vendors, the necessity of gratuities, and best marketing strategies!

Produced by:

Nathan Mikita

Nathan Mikita

Director of New Media/Producer


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Three Ways to Keep Your Restaurant From Failing

The economic forecast for the restaurant industry is discouraging—restaurant markets have become oversaturated, labor and food costs are rising, overall sales look weak, consumers are constantly searching for something new and maintain unpredictable loyalties, and banks and investors are not eager to invest.

For current and aspiring restaurant operators, having a game plan is key. As Paul Barron discusses in the above video, there are three key strategies for ensuring that your restaurant succeeds: Cross Competitive Marketing, Multi-Platform Retargeting, and Content Marketing & Execution.

Cross competitive analysis is all about covertly acquiring your competitors’ customers. Tools like Sprout Social are essential for the survival of opening or struggling restaurants. Sprout Social uses digital customer relationship management (CRM) to build lists of the types of customers and influencers your competition is catering to—all to ultimately determine what those customers are looking for in a restaurant.

According to Barron, operators tend to make the same mistake. “They do blanket advertising on digital and think they’ve checked the box,” says Barron. “That’s not how you do digital marketing.” List building and targeting, social conquesting, and studying browser behavior is paramount.

Another helpful tip? Geo seeking. Cell phones are constantly sending data from the apps consumers use to a data provider—and that data provider subsequently sells the data to companies trying to target those consumers.

Operators who choose to acquire that data can target their marketing by geo location, competitors, lookalikes, or influence. Advertisements can even be dependent on a customer’s browser behavior.

“Don’t think about your competition as just competition,” adds Barron. “Think about your competition as their customers.”

To learn more about the value of bounce back cards, training a SEAL team of employees, and the importance of having a story, check out the video above!

Produced by:

Paul Barron

Paul Barron

Editor-in-Chief/Executive Producer


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Top Financial Tools For Your Restaurant - Bench Accounting Software

Successful restaurant operators recognize that tracking expenses is absolutely essential. However, orchestrating the process can be difficult, expensive, and time-consuming.

There are a number of different expense trackers on the market that can make the tracking process simple and straightforward for businesses. Excel, FreshBooks, QuickBooks, Expensify, Mint, Bench Accounting, and SAP Concur are just a few of the most popular trackers available today.

Bench is the expense tracker we use and highly recommend here at Foodable. Composed of a passionate team of small business bookkeepers, Bench is best for businesses looking for a hands-off approach: all of your bookkeeping and expense importing, reviewing, and categorizing is managed by Bench.

Bench can be used in both a more “robust” form on your desktop and in an intuitive, streamlined app. “If you are a very mobile app user,” adds Barron, “this is the product to use.”

Thoughtfully organized financial reports are delivered to you monthly, and there are no storage limits for business receipts. A helpful search tool allows you to easily locate any of your checks and expenditures. Bench bookkeepers are also happy to work with your accountant during tax season.

For companies that do not yet have a CFO, apps like Bench can be a lifesaver. “Every small business—whether you’re a restaurant operator or a big brand or emerging—you need that kind of support,” says Barron. “These will be your new CFOs.”

For restaurant businesses, the pricing program with Bench depends upon your annual revenue. A restaurant that enjoys a higher revenue will pay more than a smaller or emerging business.

This post is brought to you by Bench Accounting Software. Learn more about their bookkeeping services and enjoy 20 percent off.

Why Data Ownership Should Be Key When It Comes to Tech in Foodservice

According to the National Restaurant Association’s State of the Industry 2019 report, “more than 8 in 10 restaurant operators agree that the use of technology in a restaurant provides a competitive advantage, and many are planning to ramp up their investments in technology in 2019.

This is great news for consumers but with so many choices in the technology sector, operators can be left feeling overwhelmed.

What’s important to remember is whichever tech advancement— whether it's their POS, online ordering, smartphone app, mobile payment, or loyalty program— operators decide to prioritize, it must make sense for their type of business and unique customer needs.

Watch the video above to learn how BurgerFi accurately figured out what tech advancements make sense for their business to get a proper ROI and how data ownership must be a priority in this day and age!

Produced and Researched by:

Vanessa Rodriguez

Vanessa Rodriguez

Writter & Producer


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