Large corporations have been noticing how consumers have been favoring products made by independent startup food companies, since a good chunk of those provide craft, high-quality, niche, and, a lot of times, healthier products.
Needless to say, big food wants in. Especially, since this specialty food segment has a tremendous growth potential.
So, how is big food seeking innovation?
Companies like Campbell Soup, Chobani, Kellogg, Kraft Heinz, Nestlé, PepsiCo, and Tyson are creating innovation centers and/or partnering with existing incubators to help niche brands grow and flourish.Read More