Mystery shopping is still a very effective way to get an understanding of how your staff is interacting on a daily basis when you are not in the store. Trust me, when the “parents” are away, the “kids” are going to play and that’s happening in your restaurant.
What restaurant owners don’t always understand is how to track the ROI of a mystery shopping program, if outsourced to another company.
As you know, profits can be slim in this industry so we need to be able to track the ROI. So if you are choosing a company to do your mystery shopping, make sure they go deeper than just surface level issues. But I’ll get into that in another post.
Mystery shopping programs will benefit your restaurant in more ways than you can even imagine and one of those ways is boosting your sales and revenue.
I’m glad you asked!Read More