Craft Sodas You Should Consider Adding to Your Beverage Program

Craft Sodas You Should Consider Adding to Your Beverage Program

By Kerri Adams, Managing Editor

Consumers, especially millennials are now not only more health-conscious when it comes to their meal selection, but also when choosing their beverages. According to the government, about 1/3 of added sugars in American diets come from soda. Today’s consumers are more aware of what ingredients make up mainstream soft drinks, often including aspartame and high-fructose corn syrup. Sales of soda moguls (Coca-Cola and Pepsi) are declining as the negative effects of these ingredients come to light.

As an alternative, restaurants are appealing to health-conscious consumers by adding craft sodas to their beverage programs. Previously, this was seen as a way for brands to compete within the crowded marketplace. But, today more of these gourmet sodas are being offered, especially at fast casuals. Craft sodas were born from the craft beer trend and are often used as craft cocktails mixes. Now that craft beers are readily available on most restaurant bar menus- are consumers going to start to expect to see craft soda options at restaurants like they do craft beer? There is no better time to consider adding these gourmet sodas to your beverage programs. Let’s take a look at the most popular craft sodas.

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Pass the Bubbly (Soda)

Photo Credit: QSR Magazine

Photo Credit: QSR Magazine

In order to stay relevant in today's consumer-driven world, restaurants must think outside the box. This means new and inventive menu options, right down to the the type of beverages being served.  

One of the newest trends in the quick-serve world is handcrafted sodas. Starbucks tested their new sodas just last month, and the concept was met with great enthusiasm. Now others are following in their footsteps by offering handcrafted sodas on their menus as well. See which restaurants are jumping on the better soda wagon, and why, here.