AR and VR Revamp Restaurant Experiences for Customers and Employees

AR and VR Revamp Restaurant Experiences for Customers and Employees

Just a few years ago, virtual and augmented reality experiences seemed incredibly futuristic, but VR headsets AR technology are now becoming more affordable and companies are beginning to make the investment into developing these experiences, clearing the path for VR and AR to work their way into daily use.

With experiences like the Museum of Ice Cream and 29 Rooms showing incredible success, industry brands are taking note and, according to “TechCrunch,” are beginning to reallocate advertising dollars to building experiences into their food and beverage offerings.

Consumer product companies like Coca-Cola and Treasury Wine Estates (makers of Beringer, Lindeman’s and 19 Crimes), have begun expanding their brand experiences by adding augmented reality videos to their logos and labels, extending the brands’ storytelling abilities further than a label could normally go. For example, using 19 Crimes’ AR app, customers can see and hear the convicts pictured on the 19 Crimes labels tell their stories.

Seeing such great value in this technology, the restaurant industry has begun testing multiple types of virtual and augmented reality experiences, not only for their customers but also for their employees. Restaurants, like Honeygrow, have created entire training videos in virtual reality. And while there are still improvements to be made in the tech, tests done by Google’s Daydream Labs have shown that VR training actually improves speed of learning and information retention.

Training can be an extremely expensive part of onboarding when given the attention it needs. In the past, businesses may have had to choose between large-scale training groups for the sake of efficiency or hands-on one-on-one training which can be time-consuming and costly. With virtual reality technology, operators can ensure thorough and consistent training for all employees while freeing up the time of trainers, saving time and money while ensuring a perfect training experience every time.

Read more about the changes VR and AR are making in the restaurant industry in this TechCrunch article.

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Honeygrow Uses Virtual Reality Training. Would You?

Honeygrow Uses Virtual Reality Training. Would You?

Honeygrow continues to amaze with their innovation. This goes for their front-facing operations as much as the operations that go on behind-the-scenes.

Foodable has covered this fast casual brand in the past, highlighting how it made touch-screen ordering systems an integral part of its business plan, facilitating food ordering for guests by empowering them to build out their own dishes.

Something we haven’t touched on, however, is how Honeygrow uses new technology, like virtual reality, to train their employees.

That’s right— Virtual Reality or VR, for short.

The healthy, green-menu brand achieves this by having every potential new hire put on a virtual reality headset, experience an immersive tour of a Honeygrow location and are introduced to the founder and CEO Justin Rosenberg as they see and hear him talk about the company values.

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Meet the Innovator Behind the Next Big Lifestyle Brand

On this episode of The Barron Report, Paul chats with CEO Justin Rosenberg about how he has created a brand that is more than just a place to eat. Rosenberg likes to play guitar and surf so for him, it was just a natural progression for those hobbies to play a role in his business. With the incorporation of an athletic club and virtual reality employee training, honeygrow creates authentic connections with both its customers and its employees.

Listen on:      iTunes   |   Google Play

Show Notes

  • 12:23 - Connecting to the Community
  • 14:59 - Be Authentic, Be Transparent
  • 16:12 - Catering Institute
  • 19:24 - The Future of Engagement: Virtual Reality