Anheuser-Busch Announces Reorganization Plans

The American brewing company has announced that it's making some reorganizational changes.

Last month, the beer giant announced that it would be splitting its high-end craft and import division into two separate business units. 

“Today’s announcement is an important step to better align our commercial structure with our new long-term business strategy, specifically as it relates to premiumization and innovation,” said Josh Gold, A-B’s senior director of corporate communications said to "Brewbound" in July. “We are encouraged by the early signs of growth that have been reported, and believe this new structure offers us the best opportunity to build on the momentum." 

Now, about a month later, the company is elaborating on its plans.

The marketing teams will be divided into five segments, including Premium & Super Premium, Core + Value, Beyond Beer, Bud Light, Michelob Ultra.

Anheuser-Busch, known as Anheuser-Busch InBev since 2008 when the company merged with the Belgian-Brazilian brewer InBev, has over 400 beer brands in its portfolio. However, it's most popular beers include Budweiser, Corona, Beck's, O'Doul's, Shock Top, and Goose Island. 

Besides reorganizing the departments, the brand is making personnel changes. The former Vice President of Marketing for Stella Artois brand, Harry Lewis will be the Vice President of "New Brands." Lara Krug, the former vice president of regional imports, will move into Lewis' previous role for Stella Artois. 

Find out what other structural changes the beverage mogul is making at "Brewbound."